• Pengaruh Electronic Word of Mouth dan Kepercayaan Merek terhadap Intensi Membeli Ulang pada Konsumen Toko Daring Shopee di Kota Medan 

  Arima, Sesria Iidh (Universitas Sumatera Utara, 2020)

  The development of technology from year to year is increasingly rapid. The development of the use of the internet is one form of technological development that has delivered many conveniences in various activities in life, ...

• Peran Kualitas Produk dan Kepuasan Konsumen Sebagai Prediktor Loyalitas Konsumen pada Pengguna Kartu Simpati 

  Safira, Melva (Universitas Sumatera Utara, 2017)

  The purpose of the study is to determine the role of product quality and customer satisfaction of simPATIi's user and the role of each aspect on consumer loyalty. This study used quantitative approach using 100 people in ...

• Hubungan Penggunaan Media Sosial dengan Fear of Missing Out 

  Sitepu, Grace Desy Ratu Fiona (Universitas Sumatera Utara, 2019)

  This study aims to see an overview of Social Media Useand it‟s relation with Fear of Missing Out.The method used in this research is quantitative method. Subjects involved in this study were 469social media users. This ...

• Hubungan Antara Tipe Kepribadian dari Eysenck dengan Preferensi Musik pada Remaja 

  Septina, Yani Nadiawati (Universitas Sumatera Utara, 2017)

  The aims of this research is to find out the relationship between Eysenck’s personality type and music preference in adolescence. This study is a quantitative research which used correlational method. The sampling technique ...

• Pengaruh Work-Life Balance Terhadap Kepuasan Kerja pada Guru Wanita di Madrasah Aliyah Negeri Kota Medan 

  Gusvita, Saras (Universitas Sumatera Utara, 2020)

  Human resources as educator in learning process is teacher. Female teachers are increasingly by numbers every year. Many of them who decided to choose this job and had married mostly facing work life balance in order to ...

• Pengaruh Citra Merek dan Locus of Control Terhadap Pembelian Impulsif pada Konsumen yang Berbelanja di Toko Daring Zalora 

  Zikra, Ramziya (Universitas Sumatera Utara, 2020)

  The purpose of this study was to determine the effect of brand image and locus of control on impulsive buying among women who shop at Zalora online stores. This study involved 392 women in the city of Medan who had shopped ...

• Pengaruh Citra Merek Terhadap Loyalitas Pelanggan Mari Pro Photo Studio Medan 

  Ginting, Klara Yolanda M.P (Universitas Sumatera Utara, 2019)

  The aim of this study was to see the effect of brand image on customer loyalty of Mari Pro Photo Studio Medan. The method used in this study is a quantitative method. The subjects used in the study were Mari Pro Photo ...

• Pengaruh Motivasi Belanja Hedonis Terhadap Pembelian Impulsif Produk Fashion di Store H&M pada Mahasiswi Universitas Sumatera Utara 

  Naibaho, Septiana Genio Dumaris (Universitas Sumatera Utara, 2020)

  Impulsive purchases are purchases that are sudden and immediate without any prior purchase interest (Strack, 2006 in Chusniasari and Prijati 2015). One of the factors that influence someone to make impulsive purchases is ...

• Keharmonisan Keluarga pada Pelaku Konversi Agama 

  Maylinda, Risky Nurlita (Universitas Sumatera Utara, 2020)

  Religious conversion is a common phenomenon that happened to different religion couple in order to bringing their love to the marriage. The impact to the persons who did religious conversion is discrepancy or conflict ...

• Pengaruh Kreativitas Iklan Terhadap Brand Awareness Kondom Fiesta 

  Gustira, Dinda (Universitas Sumatera Utara, 2020)

  This study aims to determine the influence of advertising creativity on brand awareness of condom Fiesta. This type of research is an experiment with a preexperimental One-Shot Case Study design which is a research with ...

• Gambaran Literasi Digital pada Mahasiswa Skripsi Fakultas Psikologi di Universitas Sumatera Utara (USU) 

  Manurung, Anastasya (Universitas Sumatera Utara, 2020)

  Digital literacy is the ability to understand and use information from various digital sources. This literacy itself in the context of education plays a role in developing one's knowledge on certain subject matter as well ...

• Pengaruh Kepuasan Terhadap Loyalitas Pelanggan OVO di Medan 

  Depari, Renya Clara Tetamia Br Sembiring (Universitas Sumatera Utara, 2020)

  This study aims to see the influence of satisfaction on costumer loyalty at OVO in Medan. Subjects who participated in this study are amount to 390 people with several characteristic, that is using one or more OVO’s service ...

• Pengaruh Kontrol Diri Terhadap Pembelian Impulsif Produk Fashion Pada Wanita 

  Lestari, Winia (Universitas Sumatera Utara, 2020)

  Impulsive buying is the behavior of buying consumer where do the purchase without any planning, occurred with spontaneous or suddenly and desires are strong buy something triggered by stimuli internally or externally ...

• Gambaran Komitmen Organisasi pada Karyawan Administrasi dan Pekerja Lapangan PT Indonesia Asahan Aluminium (Inalum) 

  Yuliasti (Universitas Sumatera Utara, 2020)

  The purpose of this study is to see the description of organizational commitment on the administrative staff and field workers of PT Indonesia Asahan Aluminium (INALUM). The research subjects were 67 administrative employees ...

• Pengaruh Kepercayaan Merek Terhadap Loyalitas Konsumen pada Restoran Sushi Tei di Kota Medan 

  Alexander, Rahul (Universitas Sumatera Utara, 2020)

  This study aims to see the influence of brand trust on consumer loyalty at Sushi Tei restaurant in Medan. Subjects who participated in this study are amount to 100 people with several characteristic, that is over the age ...

• Gambaran Strategi Coping Stress pada Mahasiswa yang Kecanduan Game Online di Kota Medan 

  Manalu, Lusi Juliana (Universitas Sumatera Utara, 2020)

  College students who are addicted to online games have an excessive obsession of it which causes problems and stresses them out. When someone has problem, it is necessary to overcome the problem which is called coping. ...

• Peran Goal Commitment Terhadap Social Loafing pada Mahasiswa 

  Anugrah, Yonas (Universitas Sumatera Utara, 2020)

  This research aims to see the role of goal commitment with the tendency of social loafing in students. goal commitment is a condition where someone feels it is important to achieve a goal, because if there is no commitment, ...

• Hubungan Pola Pikir Kewirausahaan dan Pengambilan Risiko pada Mahasiswa yang Berwirausaha 

  Anjelica (Universitas Sumatera Utara, 2020)

  The purpose of this study is to see the relationship between entrepreneurial mindset and risk taking of entrepreneur college students. This study uses a quantitative approach and the population is entrepreneur college ...

• Gambaran Tahapan Forgiveness pada Istri Korban Perselingkuhan Suami 

  Syarif, Cut Putri Nuzulia (Universitas Sumatera Utara, 2020)

  Penelitian ini bertujuan untuk memperoleh gambaran tahapan forgiveness pada istri korban perselingkuhan suami yang bertahan dengan pernikahannya. Forgiveness dibutuhkan sebagai upaya membuang semua keinginan untuk ...

• Pengaruh Musik Pop dan Kepribadian Terhadap Memori Jangka Panjang pada Mahasiswa Universitas Sumatera Utara 

  Pasaribu, Fitria Astriana (Universitas Sumatera Utara, 2020)

  Penelitian ini bertujuan untuk melihat pengaruh musik pop dan kepribadian terhadap memori jangka panjang pada mahasiswa USU. Memori jangka panjang adalah kemampuan mengingat informasi selama periode waktu yang tak ...

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