Browsing Departemen Manajemen by Advisor "Wibowo, Rulianda Purnomo"
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Analisis Pengaruh Penanganan Komplain Terhadap Kepercayaan, Word Of Mouth Dan Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Moderating
(Universitas Sumatera Utara, 2020)This study aims to determine the effect of handling complaints consisting of procedural justice, interactional justice and distributive justice on trust, word of mouth and loyalty with customer satisfaction as a moderating ... -
Strategi Komunikasi Pemasaran untuk Meningkatkan Peralihan dari Konsumsi Elpiji Subsidi Kepada Elpiji Nonsubsidi (Studi Kasus PT Pertamina (Persero) Domestic Gas Region I-Kota Medan)
(Universitas Sumatera Utara, 2019)The product of subsidized Elpiji (Liquefied Petroleum Gas) is intended only for the poor, while the rich are asked to use non-subsidized one. In reality, however, the sale of non-subsidized Elpiji decreases even though ...