Browsing Skripsi Sarjana by Advisor "Sembiring, Bebby Karina Fawzeea"
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Pengaruh Bauran Promosi (Promotional Mix) Terhadap Keputusan Pembelian Polis Asuransi pada PT. Asuransi Allianz Life Indonesia Cabang Medan (Universitas Sumatera Utara, 2016)The purpose of this study was to determine the effect of promotion mix consists of advertising, public relations, personal selling, sales promotion, direct marketing toward purchase decisions on the PT. Asuransi Allianz ...