Browsing Skripsi Sarjana by Keyword "Advertising"
Now showing items 1-5 of 5
-
Analisis Pengaruh Advertising dan Brand Image Terhadap Keputusan Pembelian Kosmetik Wardah di Kota Medan
(2017)The problem of this research is the extent to which the influence of advertising and brand image of cosmetic purchasing decisions Wardah in Medan.The purpose of this study was to determine and analyze the influence of ... -
Pengaruh Bauran Promosi Terhadap Minat Beli Konsumen Pada Indomobil Datsun Adam Malik Medan
(Universitas Sumatera Utara, 2018)The purpose of this research is to determine and analyze the influence of promotion mix (advertising, sales promotion, public relation and publicity, personal selling and direct marketing) towards consumer’s buying ... -
Pengaruh Iklan, Kualitas Produk, Citra Merek dan Harga Terhadap Keputusan Pembelian Minuman Coca-Cola di Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2019)The purpose of this research was to determine and analyze the influence of advertising, product quality, brand image and price on the purchasing decisions of Coca-Cola beverage in Faculty of Economics and Business ... -
Pengaruh Periklanan dan Citra Perusahaan Terhadap Keputusan Pembelian IndiHome dari PT. Telkom (Divre 1)
(2017)The objectives of this research is to analyze the influence of advertising and corporate image to purchase decision of IndiHome by PT. Telkom Medan (Divre 1). This research uses questionnaires and literature data. The ... -
Pengaruh Periklanan dan Promosi Penjualan TerhadapKeputusan Menabung pada PT Bank Sumut Kantor Cabang Pembantu USU
(2017)The purpose of this research is to find out and analyze the influence of the advertising, and sales promotion on saving decisions at PT Bank Sumut USU Branch Medan. Population in this research are customers of PT Bank ...