Browsing Skripsi Sarjana by Keyword "Quality Perceptions"
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Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Sepeda Motor Honda pada Masyarakat Kota Pematangsiantar (2017)PT Astra Honda Motor (AHM) is a pioneer of motorcycle industry in Indonesia. This study was a brand equity background that influences the buying decision of Honda motorcycles. This type of research is an explosive research ...