Pengaruh Konten Shopee Affiliates terhadap Kepercayaan Konsumen dalam Berbelanja di Shopee

Abstract

This research is entitled "The Influence of Shopee Affiliates Content on Consumer Trust in Shopping at Shopee". The research method is quantitative. The aim of the research is to find out how Shopee Affiliates content influences consumer confidence in making purchases. The concepts and theories used are Market Communication and Digital Marketing. The population in this study was Medan City Shopee users, totaling 441,880 people. The sample consisted of 100 people. This research applies a purposive sampling technique. The data collection technique used was through a questionnaire. Researchers carried out data analysis techniques, namely single table analysis. The research results show that Shopee Affiliates content does not always influence consumers to buy, but this content makes consumers believe in the quality of the product. Things that influence purchases are discounts and product reviews.