Analisis Pengaruh Innovation Capability, Digital Competence, dan Digital Transformation terhadap Kinerja UKM Kuliner di Kota Medan melalui Self-Directed Learning

Abstract

The global economic crises and the Covid-19 pandemic have significantly impacted the culinary SME sector in Medan, as evidenced by a decline in the number of business units from 12,500 (2021) to 12,226 (2023) and an increase in the percentage of SMEs experiencing revenue drops of over 40%, from 25% to 68.7%. Limited access to capital is a major constraint, with the percentage of SMEs having capital access decreasing from 40% to 35.7%, further exacerbated by the low adoption of digital technology, wich stands at only 45%. This 45%. This study analyses the influence of innovation capability, digital competence, and digital transformation on the performance of culinary SMEs in Medan through self-directed learning. From a population of 12.226 culinary SMEs, 230 samples were selected using multistage sampling. Data were analyzed using Structural Equation Modelin (SEM) with Partial Least Square (PLS). The results show that innovation capability, digital competence, and digital transformation positively and significantly influence sel-directed learning and SME performance. Self-directed learning mediates the ompact of digital competence and digital transformation on SME performance but does not mediate the influence of innovation capability.