Department of Entrepreneurship
Recent Submissions
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Analisis Business Plan Oskab Records dalam Mengembangkan Industri Musik Lokal di Kota Medan
(Universitas Sumatera Utara, 2025)A business plan is a strategic document that is essential for designing and directing the journey of a business, including Oskab Records, a recording studio and music label established on December 22, 2022. This final ... -
Inovasi Packaging dan Varian Rasa terhadap Penjualan Keripik Kari
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the impact of packaging design innovation and flavor variant development on the competitiveness and sales growth of the Dayoe Jegeg sweet potato curry chips brand. The main problems ... -
Strategi Diferensiasi Produk pada Usaha Catering Rindu Rumah untuk Meningkatkan Daya Saing di Pasar yang Kompetitif
(Universitas Sumatera Utara, 2025)This study aims to analyze the application of differentiation strategies in order to increase competitiveness in the Rindu Rumah Catering business, which is engaged in culinary with a focus on providing halal Batak food ... -
Studi Kasus Pengimplementasian Strategi Bisnis Dalam Bisnis Lav Lash Oil
(Universitas Sumatera Utara, 2025)The beauty industry in Indonesia is experiencing rapid growth, marked by increasing competition among business players. The rising demand for beauty products has encouraged entrepreneurs to continuously innovate and develop ... -
Pengembangan Strategi pada Bisnis Kuliner Nyeblak
(Universitas Sumatera Utara, 2025)Business strategy development is the process of planning and implementing strategic steps to achieve business goals effectively and efficiently. This strategy aims to enhance competitiveness, create added value, and ensure ...
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