Browsing Department of Entrepreneurship by Keyword "Competitiveness"
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Inovasi Packaging dan Varian Rasa terhadap Penjualan Keripik Kari
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the impact of packaging design innovation and flavor variant development on the competitiveness and sales growth of the Dayoe Jegeg sweet potato curry chips brand. The main problems ... -
Pengembangan Strategi pada Bisnis Kuliner Nyeblak
(Universitas Sumatera Utara, 2025)Business strategy development is the process of planning and implementing strategic steps to achieve business goals effectively and efficiently. This strategy aims to enhance competitiveness, create added value, and ensure ... -
Strategi Diferensiasi Produk pada Usaha Catering Rindu Rumah untuk Meningkatkan Daya Saing di Pasar yang Kompetitif
(Universitas Sumatera Utara, 2025)This study aims to analyze the application of differentiation strategies in order to increase competitiveness in the Rindu Rumah Catering business, which is engaged in culinary with a focus on providing halal Batak food ...