Pengaruh Pengalaman Pelanggan, Citra Merek,Persepsi Harga terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Gojek di Universitas Sumatera Utara

Abstract

The advancement of digital technology has brought significant changes and progress to human life One frequently wed deptal techology is online applications In today's modern era, marsportation plays a crucial role in daily activities especially in urban areas. According to a survey conducted by GoodStan in 2021 Gojek experienced a decline in online tromperta om 2022 2023 Online transportation wrvice provides are expected to enlunce customer loyalty and Thesine and analyse the onfluence of custo experience, brand maps, and prav program