Analisis Tingkat Kepuasan Petani Padi Organik terhadap Kinerja Penyuluh Pertanian Lapangan (Studi Kasus: Desa Pematang Setrak, Kecamatan Teluk Mengkudu, Kabupaten Serdang Bedagai)

Abstract

Agricultural extension is a non-formal education system for the community, especially for farmers and their families with the aim of making them capable, capable and independent to improve their organic rice farming activities. Farmer satisfaction through extension activities will influence farmer attitudes and behavior, especially through satisfaction, farmers will be even more active in developing their organic rice farming business. This research aims to analyze the performance attributes of field instructors based on the level of importance and level of performance according to organic rice farmers and to analyze the overall satisfaction of organic rice farmers with the performance of field instructors in Pematang Setrak Village. The analytical model used in the research is Importance Performance Analysis (IPA) to see the results of the level of importance and performance level of priority performance attributes and the Customer Satisfaction Index (CSI) to determine the overall satisfaction of organic rice farmers. The data used is primary data obtained from direct interviews. The research results show that there are two main priority attributes, six maintain achievements, five low priority attributes, and two excessive attributes. Overall satisfaction of organic rice farmers in Pematang Setrak Village is 77.35%, which can be said that farmers are satisfied with the performance of field agricultural instructors.