Upaya Peningkatan Kualitas Pelayanan Program Studi DIII Kesekretariatan terhadap Kepuasan Mahasiswa DIII Kesekretariatan

Abstract

Background: Good and systematic service has a significant impact on the reputation of an institution, serving as the main image perceived by the public. Therefore, it is essential to undertake efforts to achieve a positive image by paying attention to key indicators, so that satisfaction with the provided service can be attained. This satisfaction will serve as a consideration for the public in assessing the institution. Objectives: This study aims to evaluate the quality of service in the DIII Secretarial Study Program. By understanding the existing quality of service, it is hoped that weaknesses can be identified and necessary improvement measures can be taken. Methode: The method used in this research is quantitative, with data collection conducted through a questionnaire distributed to 50 students of the DIII Secretarial Study Program. This questionnaire is designed to measure various aspects of the quality of service received by students. Result: The results of the study indicate that improving service quality can encourage students to contribute more effectively to academic achievement and act as promoters for prospective students to join the study program. However, the current quality of service cannot yet be considered good, and there are still several areas for improvement. Conclusion: Overall, although there are positive indications from the improvement in service quality regarding student contributions, significant enhancements are still needed for the service quality to meet expectations and desired standards.