Pelindungan Konsumen Terkait Promosi Harga Barang Melalui Jual Beli Online di Marketplace Berdasarkan Undang-Undang Nomor 8 Tahun 1999 Tentang Perlindungan Konsumen

Abstract

Marketplace is a form of online buying and selling platform that helps sellers market products, in this case consumers and producers do not meet physically and there is the opportunity for forms of fraud or errors to occur and have negative impacts which can tend to cause a lot of harm to consumers. This research aims to determine the regulation of promotional activities for goods and/or services in online buying and selling through marketplaces according to the Consumer Protection Law, legal protection for consumers regarding promotional activities for goods and/or services in online buying and selling through marketplaces that harm consumers, and the responsibility of business actors. online shop regarding promotional activities for goods and/or services in online buying and selling through a Marketplace that is detrimental to consumers. This research method is of the normative juridical type, which is also known as doctrinal research, with a statutory-regulatory approach, and contextual approach, as well as to collect secondary data using literature study or document study. The research results state that the regulation of promotional activities for goods and/or services in online buying and selling through marketplaces according to positive law in Indonesia is regulated in Law no. 8 of 1999 concerning Consumer Protection, Law no. 32 of 2002 concerning Broadcasting, PP no. 69 of 1999 concerning Food Labels and Advertisements. Legal protection for consumers regarding promotional activities for goods and/or services in online buying and selling through the Marketplace which is detrimental to consumers, is regulated to provide guarantees of certainty and security in transactions. According to the UUPK, legal protection for consumers in online buying and selling through the marketplace, namely 1) preventive protection, 2) repressive protection. The Information and Electronic Transactions Law and Government Regulations concerning the Implementation of Electronic Systems and Transactions strengthen the obligations of business actors to provide accurate and complete information. The responsibility of online shop business actors regarding promotional activities for goods and/or services in online buying and selling through marketplaces that harm consumers is very important in consumer protection law, as regulated in the UUPK. Responsibility principles such as the principle of absolute responsibility and the principle of presumption require business actors to provide compensation and prove their innocence in online buying and selling that harm consumers.