Perancangan Gedung Kolaborasi UMKM Square Universitas Sumatera Utara Dengan Pendekatan Arsitektur Metafora

Abstract

The development of Micro, Small and Medium Enterprises (UMKM) in Medan City is currently growing rapidly. In line with the development of UMKM in the City of Medan, the number of UMKM business actors is also increasing, but the promotional platforms currently available are insufficient. In connection with the above problems, how to design the UMKM Square Collaboration Building which can accommodate UMKM activities in Medan City which have not been accommodated according to standardization of functional requirements, safety and building comfort by applying the Metaphor Architecture principle. The design of this project begins with an understanding of the terms of reference, collecting data using qualitative methods through surveys, research, interviews and literature studies, then these data are analyzed using descriptive analysis methods to obtain the results of an analysis of the physical conditions of the field, users, activities and needs. Space is the basis for consideration in designing. The UMKM Square Collaboration Building was designed with the Metaphor Architecture theme approach in which the building design takes the form, allegory or simile of a woven form as a representation of objects and creative activities of UMKM. The result of this design is a 3-storey building with 1 basement floor which has a total building area of 11024 m², with various functions such as an UMKM center, Co-Working Space, Cinema, Food Court and Convention Hall. The Application of Architectural Metaphor in this building describes the unique characteristics of woven shapes that go up and down and provide representative information about the functions and activities that exist in the building. Building design is not only concerned with visual appearance but also responds to site conditions and considers user needs. Through this design, it is expected that the North Sumatra University Square UMKM Collaboration Building can become an economic magnet that accommodates various UMKM activities in the city of Medan.