| dc.description.abstract | North Sumatra has great potential in developing coffee-based tourism,
considering the wealth of natural, cultural and historical resources related to
coffee. The development of coffee-based tourism has become a potential strategy to
encourage local economic development, especially in North Sumatra Province.
This research aims to analyze the potential, obstacles and strategies for developing
coffee-based tourism as an effort to empower the local economy in the region.
Using a qualitative descriptive approach, data was obtained through in
depth interviews, questionnaires and documentation involving coffee business
actors, coffee farmers and local governments. Analysis was carried out using the
SWOT method to identify strategic positions and optimal development steps.
The research results show that North Sumatra has main strengths in the
form of superior coffee quality and interesting local cultural heritage, as well as
opportunities in the form of increasing tourist interest in experience-based tourism
and government policy support. However, this research also identified obstacles
such as lack of infrastructure, limited promotion, and low public awareness of the
potential of coffee tourism. Based on the SWOT analysis, the recommended strategy
is to strengthen collaboration between the government, farmers and tourism actors
to improve promotion, infrastructure and diversification of coffee-based tourism
products. | en_US |
