Pengaruh Literasi Keuangan, Fasilitas Online Trading, Persepsi Modal Minimal, Risk dan Return Terhadap Minat Berinvestasi Reksadana pada Mahasiswa S-1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara

Abstract

This study aims to determine the effect of financial literacy, online trading facilities, perception of minimum capital, risk, and return on mutual fund investment interest in undergraduate students of the Faculty of Economics and Business, University of North Sumatra. This study is an associative study and the type of data used is quantitative data. The population in this study were active students at the Faculty of Economics and Business, University of North Sumatra. The sample used was 150 students obtained using proportional random sampling. The data analysis technique used multiple linear regression analysis. The results of this study indicate that financial literacy, online trading facilities, perception of minimum capital, risk and return each have a positive and significant effect on mutual fund investment interest in undergraduate students of the Faculty of Economics and Business, University of North Sumatra.