Pengaruh Aspek Kognitif dan Emosional terhadap Keputusan Investasi pada Investor Milenial di Kota Medan

Abstract

This study aims to determine the influence of Representativeness Bias, Overconfidence Bias, and Loss Aversion Bias on the Investment Decisions of millennial investors in Medan City. This research employs an associative method with a quantitative approach. The population of the study consists of millennial investors in Medan. A sample of 200 respondents was obtained using Proportional Random Sampling techniques. The data analysis was conducted using multiple linear regression analysis. The results indicate that Representativeness Bias, Overconfidence Bias, and Loss Aversion Bias each have a significant positive effect on investment decisions.