| dc.contributor.advisor | Silalahi, Amlys Syahputra | |
| dc.contributor.author | Situmorang, Wenlita Sari | |
| dc.date.accessioned | 2025-03-18T04:56:07Z | |
| dc.date.available | 2025-03-18T04:56:07Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | https://repositori.usu.ac.id/handle/123456789/102222 | |
| dc.description.abstract | This study aims to determine the influence of Representativeness Bias,
Overconfidence Bias, and Loss Aversion Bias on the Investment Decisions of
millennial investors in Medan City. This research employs an associative method
with a quantitative approach. The population of the study consists of millennial
investors in Medan. A sample of 200 respondents was obtained using Proportional
Random Sampling techniques. The data analysis was conducted using multiple
linear regression analysis. The results indicate that Representativeness Bias,
Overconfidence Bias, and Loss Aversion Bias each have a significant positive
effect on investment decisions. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Sumatera Utara | en_US |
| dc.subject | Representativeness Bias | en_US |
| dc.subject | Overconfidence Bias | en_US |
| dc.subject | Loss Aversion Bias | en_US |
| dc.subject | Investment Decisions | en_US |
| dc.title | Pengaruh Aspek Kognitif dan Emosional terhadap Keputusan Investasi pada Investor Milenial di Kota Medan | en_US |
| dc.title.alternative | The Influence of Cognitive and Emotional Aspects on Investment Decisions of Millennial Investors in Medan City | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nim | NIM200502044 | |
| dc.identifier.nidn | NIDN0006046603 | |
| dc.identifier.kodeprodi | KODEPRODI61201#Manajemen | |
| dc.description.pages | 102 Pages | en_US |
| dc.description.type | Skripsi Sarjana | en_US |
| dc.subject.sdgs | SDGs 4. Quality Education | en_US |
