Pengaruh Cognitive Dissonance Bias, Hindsight Bias, Overconfidence Bias dan Self-Control Bias terhadap Minat Investasi Cryptocurrency (Studi Empiris pada Mahasiswa S1 Akuntansi FEB USU)

Abstract

This research aims to measure the influence of cognitive dissonance bias, hindsight bias, overconfidence bias, and self-control bias on the interest in cryptocurrency investment among active undergraduate Accounting students at the Faculty of Economics and Business, University of North Sumatra. The study adopts a quantitative approach, with the research type being causal and the method being a survey. The population consists of all active undergraduate accounting students at the Faculty of Economics and Business, University of North Sumatra, with a sample size of 214 students. Data for this research were collected by distributing questionnaires to the respondents. The results show that cognitive dissonance bias and hindsight bias have a positive and significant influence on interest in cryptocurrency investment. Overconfidence bias have a negatively and significant influence on interest in cryptocurrency investment and self-control bias do not have a significant impact on interest in cryptocurrency investment. This study indicates that biases such as cognitive dissonance bias, hindsight bias, overconfidence bias, and self-control bias play an important role in determining students' interest in cryptocurrency investment.