Persepsi Mahasiswa pada Wanita yang Merokok (Studi Kasus : Mahasiswa Wanita yang Merokok di Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sumatera Utara)

Abstract

This article is entitled " Student Perceptions of Women Who Smoke (Case Study: Female Students Who Smoke at the Faculty of Social and Political Sciences, University of North Sumatra)" This article aims to examine in depth the perceptions and shifts in students' perspectives on female smokers among female students of FISIP USU. Through the analytical approach of semiotic theory and social change theory, this study attempts to reveal how students' perceptions regarding female smoking behavior have undergone a transformation along with social and cultural changes in campus society. This study uses a qualitative approach with an in-depth interview method, which allows researchers to obtain an in-depth picture of the phenomena that occur in the field. This study examines two main aspects related to the phenomenon of female smokers at FISIP USU. First, this study explores the perceptions and how the process of changing students' perspectives on the phenomenon of female smokers. Second, it explores the perceptions of female smokers towards their smoking habits, including their understanding of self-image, motivation to smoke, and the social responses they receive. The results of the study show that smoking for women has experienced a significant shift in perspective. If previously this habit was considered taboo and inappropriate, now smoking is no longer taboo and has been accepted in the campus environment. Although social norms regarding women who smoke have shifted, some informants still believe that women who smoke are inappropriate, because they are still influenced by the negative stigma that has been ingrained since childhood.