Analisis Aspek Finansial dan Pemasaran Usaha Ternak Itik Petelur dengan Sistem Pemeliharaan Intensif di Kecamatan Sunggal Kabupaten Deli Serdang

Abstract

This study aims to assess the financial and marketing feasibility for laying duck farmers in Sunggal District. The method used is purposive sampling, with criteria requiring a minimum of 300 laying ducks per farm. The research was conducted from January to February 2024. Data analysis methods include both qualitative and quantitative descriptive analyses. Based on the research findings using financial and marketing analysis, it is shown that laying duck farming in Sunggal District is viable, meeting investment criteria such as R/C > 1, BEP price and production values for the breeding system being lower than the price and quantity of eggs produced, BEP price and production values for the trading system being higher than the price and quantity of eggs produced, NPV > 0 or positive, and the Payback Period returning within 1 year. Additionally, based on marketing analysis, it is indicated that laying duck farming is feasible to undertake.