Hubungan Modal Usaha, Kreativitas, dan Lokasi Usaha Terhadap Keberhasilan UMKM di Kota Medan

Abstract

The Relationship of Business Capital, Creativity, and Business Location to the Success of MSMEs in Medan City. The MSME sector (Micro, Small and Medium Enterprises) is now a strategic sector in driving economic growth, job creation, and poverty alleviation. The nature of MSMEs is flexible and supported by various social groups, both from the lower and middle classes, and small, micro and medium business actors who can easily participate in it. This study aims to determine the relationship between business capital, creativity, and business location on the success of MSMEs in Medan City. The type of research used is descriptive quantitative. The population used in this study are MSME players engaged in the culinary sector. The research method used is quantitative method and the data collection technique uses a survey method with a questionnaire. The sampling technique in this study used non-probability sampling with a purposive sampling approach using 42 respondents as a sample of the study. This test was conducted using the SmartPLS version 4 program. The results showed that the variables of Business Capital and Business Location had a positive and significant effect on Business Success while the Creativity variable showed an insignificant positive relationship with Business Success.