Strategi Pengembangan Sentra IKM Furniture Langkat dalam Upaya Meningkatkan Daya Saing dengan Analisis SWOT dan QSPM

Abstract

SME centers is one of the alternatives for the Langkat Regency government to develop the furniture industry. Until now, SME centers has not shown the development and economic activity as expected. A prospective strategy to analyze internal and external environmental factors related to development, competitiveness and existence needs to be owned by SME centers. This study aims to analyze internal and external factors, and to develop alternative strategies so that strategic decisions can be known in the development of the Langkat Furniture SME center. The analysis tools used are the SWOT matrix and QSPM. The research conducted so far has not determined the development strategy of the small industrial sector that focuses on SME centers built by the government with the concept of artificial development. The respondents who were the sample in this study were SME centers actors and government employees who knew the condition of the center as a whole. The IE matrix analysis shows the position of SME centers in quadrant I, which is included in the growth category through vertical integrity. The formulation of alternative strategies from matching each strength and weakness factor with the opportunity and threat factors in the SWOT matrix resulted in 9 strategies. The results of the assessment and analysis using the IE and SWOT matrices of the formulated strategies show that the strategies needed related to the development of SME centers are intensive, namely market penetration, product development, and market development. The QSPM analysis displays strategic decisions that are priorities according to the conditions of the Langkat Furniture SME center, namely the commitment of the local government in developing the center.