Pengaruh Need To Belong dan Perbandingan Sosial Terhadap Presentasi Diri Remaja Putri Pengguna Media Jejaring Sosial Instagram

Abstract

This study aims to determine whether there is an effect of need to belong and social comparison on self-presentation among adolescent girls who use Instagram social media networking. The sampling technique was carried out by accidental sampling. The participants in this study were 423 adolescent girls with an age range of 15-18 years. The research measuring instrument used three scales, namely the online self-presentation scale, the need to belong scale and the social comparison scale. The data analysis technique used is multiple regression analysis. The results showed that (1) There is an influence of need to belong and social comparison together on the self-presentation of adolescents girl who use Instagram social media networking, (2) There is a positive influence of need to belong on self-presentation and (3) There is a positive influence of social comparison on self-presentation.