Analisis Makna Tekstual dan Struktur Melodi Tiga Lagu Pop Karya Wiranis Production

Abstract

This research discusses the three most popular songs created by the Wiranis Production group sung by Anis Gea. Wiranis Production is a music management from Medan that successfully publishes regional pop songs using several regional languages from the province of North Sumatra. The Wiranis Production management team currently has three different YouTube platforms to publish all their works. Each channel is named Wiranis Production (Batak Toba songs), Gea Musik (Nias songs) and Wiranis Karo Musik (Batak Karo songs). There are three most popular songs sung by Anis Gea as a singer from the Wiranis Production management team. The songs are Andigan do Tuhan, Sama Dengan and Godang do Nian. The meaning of the text and the melodic structure of the three pop songs of Wiranis Production are two important things that need to be studied in this research. To explain these two things, the theory used by the author to answer the analysis of the meaning of the text in this paper is Ferdinand De Saussure's semiotic theory of denotation and connotation meaning. To get the results of the analysis of the melodic structure, the weighted scale method pioneered by William P. Malm is used. The research techniques used by the author are field work and desk work (laboratory work) proposed by Bruno Netll. The author uses a qualitative method by conducting observations, interviews, audio recordings, and interviews. The results reveal that the three pop songs by Wiranis Production each have a different meaning. The song Andigan do Tuhan means hope, Sama Dengan means lies that destroy relationships and Godang do Nian means regret. The conclusion of this research shows that Wiranis Production successfully markets its songs with various regional languages such as Toba, Karo, Simalungun and Nias. And the song by Wiranis Production popularized by Anis Gea was successfully enjoyed by the people of Indonesia (North Sumatra) to the international community (Malaysia).