Pengaruh Brand Trust, Service Quality Dan Persepsi Nilai Terhadap Customer Loyalty Pada Sicepat Ekspress Di Kota Medan

Abstract

The objective of this study is to ascertain the impact of brand trust, service quality, and perceived value on customer loyalty at SiCepat Ekspress in Medan City.This research employs an associative research approach, and the type of data utilized is quantitative.The data was collected through the administration of questionnaires, and the analytical methods employed include descriptive analysis and multiple linear regression analysis.The population of this study comprises SiCepat Ekspress customers in Medan City. The study's sample size was determined using a convenience sample of 125 respondents.The findings of this study suggest that Brand Trust, Service Quality, and Perceived Value collectively exert a significant influence on Customer Loyalty at SiCepat Ekspress in Medan City. Furthermore, the study partially supports the hypothesis that Brand Trust, Service Quality, and Perceived Value have a positive and significant impact on Customer Loyalty at SiCepat Ekspress in Medan City