Analisis Potensi dan Strategi Pengembangan Ekowisata Mangrove di Desa Salahaji Kecamatan Pematang Jaya Kabupaten Langkat Provinsi Sumatera Utara

Abstract

Study analyzes the potential and development strategy of mangrove ecotourism in Salahaji Village, Pematang Jaya District, Langkat Regency, North Sumatra Province. Mangrove ecosystems play an essential ecological role and have significant potential as an ecotourism attraction. The research methods used include the Tourism Suitability Index, Carrying Capacity Analysis, and SWOT Analysis. The results indicate that the mangrove ecosystem in Salahaji Village has high potential for ecotourism development, with activities such as fishing, boating, river tracking, and mangrove tourism. However, the main challenges include inadequate supporting infrastructure, limited accessibility, and low tourism promotion. Recommended strategies include improving facilities, optimizing tourism promotion, and implementing community-based management for sustainable ecotourism. Structured and sustainable development is expected to provide economic benefits to the local community while preserving the mangrove ecosystem.