Fenomena Perkembangan Diri Followers Akun Instagram @Rahasiagadis di Kota Medan

Abstract

This research is titled "The Phenomenon of Self-Development Among Followers of the Instagram Account @Rahasiagadis in Medan City." The study aims to analyze the phenomenon of self-development among followers of the @rahasiagadis account in Medan City. The theories used in this research include Mass Communication, New media, Social Media, Uses and Gratifications Theory, Mediatization Theory and Looking Glass Self Theory. This study employs a qualitative approach with a descriptive research method. The data collection techniques used are in-depth interviews, direct observation, and documentation. The research informants consist of six individuals selected through purposive sampling.The findings of this study reveal that the Instagram account @rahasiagadis shares content that successfully supports the self-development of its followers, particularly in interpersonal and intrapersonal relationships, as well as in knowledge about gender equality.