Perilaku Konsumtif dan Dampaknya di Kalangan Siswa Remaja Sekolah Menengah Atas (SMA) Dharmawangsa Kota Medan

Abstract

Consumptive behavior often reflects a lifestyle influenced by the increasingly complex development of economic institutions. Consumption not only covers basic needs but also includes items that serve to enhance life's comfort. This study aims to explore consumptive behavior and its impact on adolescent students, specifically those at Dharmawangsa Senior High School (SMA Dharmawangsa), and the factors driving this behavior. The research employs a qualitative method with a descriptive approach to analyze and describe the forms and impacts of consumptive behavior at SMA Dharmawangsa. Data collection techniques involved interviews and observations. The results of the study indicate that students' consumptive behavior is influenced by various factors, including social media, peer pressure, and easy access to online shopping platforms. Students often fall into consumptive behavior to maintain their social status or prestige, creating pressure to own certain items in order to be accepted within their social group, even if these items are not truly necessary, which in turn affects their academic performance.