| dc.description.abstract | This study aims to analyze the farming of paddy rice and the marketing efficiency of paddy rice. Samples in this study were rice farmers in Desa Sei Beras Sekata Farmer Group and marketing institutions. The data analysis method used is descriptive analysis method, marketing margin analysis, marketing efficiency analysis and farmer’s share analysis. The results showed that the rice marketing channel in Desa Sei Beras Sekata, Kecamatan Sunggal, Kabupaten Deli Serdang consisted of three channels. Channel I consists of Farmer - Agent - Retailer - Consumer. Channel II consists of Farmers - Agents - Consumers. Channel III consists of Farmers - Agents - Wholesalers - Retailers - Consumers. Channel II is a level 1 channel that involves agents as intermediaries. Paddy marketing margin in channel I is amounted to Rp 7,500/Kg, channel II is amounted to Rp 7,000/Kg and channel III is amounted to Rp 8,000/Kg with each has share margin of 100%. Rice marketing efficiency in channel II is more efficient than channel I and channel III where in channel II results use the sheperd method the efficiency obtained is 10,40. When using acharya and aggarwal method obtained efficiency of 0,73. When using the efficiency index method, an efficiency of 7,14 is obtained. When using the Soekartawi method, the efficiency obtained is 8,76 and the farmer’s share is 46.15% and has a short marketing chain channel, namely from Farmers - Agents - Consumers. | en_US |
