Analisis Promosi Perpustakaan Universitas Muhammadiyah Sumatera Utara melalui Media Sosial

Abstract

This research aimed to analyze promotions carried out by the library University OF Muhammadiyah North Sumatra (UMSU) through social media. This research was conducted at the library UMSU located on Captain Muchtar Basri Street Number.3, Glugur Darat II, Subdistrict. Medan Tim., Medan City, North Sumatra 20238. The method in this research is descriptive with a qualitative approach. Data collection was carried out through interviews and observations, with informants consisting of the Head of the Library, Coordinator for User Services, Coordinator for IT Planning and Development, and Librarian for Public Relations. The research results showed that the library UMSU implemented various promotional strategies on social media with interesting content such as webinars, workshops, contests and giveaways on platforms such as lnstagram, YouTube, TikTok and Facebook. However, the main challenges were creating consistently interesting and relevant content, as well as handling user feedback outside of working hours. Feedback from users showed a positive response to the content presented, with praise for the interactive content and trust in tl1e data protection implemented by the library.