| dc.description.abstract | BACKGROUND: The Micro, Small, and Medium Enterprises (UMKM) Square of
Universitas Sumatera Utara (USU) is an initiative aimed at supporting and
developing the MSME sector within the USU environment for the city of Medan.
This plan is designed to serve as a shopping center, training facility, and MSME
empowerment hub, while also acting as a platform for collaboration between
academics, students, and local UMKM actors. The USU UMKM Square will
accommodate all UMKM activities, requiring a Detailed Engineering Design
(DED) that will serve as the foundational reference for the construction of the
USU MSME Square building. This facility is intended to be utilized by a wide
range of businesses, including street vendors, in order to create a well-organized
environment.
OBJECTIVE: The aim of this design is to provide facilities that support the
development of UMKM in Medan City by preparing a well-thought-out planning
concept through a focused Detailed Engineering Design (DED). This will support
commercial activities, education, talent development, and serve the broader
community.
METHOD: The methodology employed in this study is descriptive qualitative,
utilizing observation, case studies, and related themes.
RESULTS: The design will result in several key concepts to support and
maximize the development of UMKM, including the basic concept, space program
concept, site planning concept, green space concept, mass and facade concept, as
well as structural and utility concepts.
CONCLUSION: It is expected that the planned concepts will transform the
UMKM Square building into a space where users who wish to shop can do so,
and where home-based or general entrepreneurs can display their products. This
will be achieved while taking into account environmental interests, comfort, and
utility for the community. | en_US |
