Evaluasi Efektivitas Sistem Pemasaran Terhadap Kesejahteraan Ekonomi Petani Padi (Studi Kasus: Desa Hutagaol Sihujur, Kecamatan Silaen, Kabupaten Toba)

Abstract

The purpose of this study is to find out how effective the rice marketing system and the influence of the marketing system are on the economic welfare of rice farmers in Hutagaol Sihujur Village, Silaen District, Toba Regency. The method used in this study is Quantitative Descriptive with a sample of 35 farmers. The data collection techniques used are secondary and primary. Secondary data was obtained from the internet and related agencies and primary data was obtained by interviews and the distribution of questionnaires using the Likert scale. The data analysis technique uses quantitative analysis and multiple linear regression analysis. The results of this study show that the factors that affect the effectiveness of the rice marketing system are marketing efficiency, market access, and dependence on intermediaries. The applicable marketing system also has a very important role in determining the income level of rice farmers. In the multiple linear regression analysis, it was shown that marketing efficiency showed a positive influence while market access and dependence on intermediaries showed a negative influence on the economic welfare of pado farmers in Hutagaol Sihujur Village, which can be seen from the results of multiple linear regression analysis Y = 23.94 + 0.453X1 – 0.347X2 – 0.770X3. In addition, marketing efficiency, market access, and dependence on intermediaries contribute to the economic welfare of farmers (Y) by 65% as shown by the coefficient value of determination, which is Rsquare of 0.65.