Analisis Pengaruh Lokasi, Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian pada Waroeng Steak and Shake (Studi Kasus Konsumen Jl. Dr. Mansyur)

Abstract

The purpose of this study was to determine and analyze the effect of Location, Product Quality and Price Perception on Purchasing Decisions of Waroeng Steak and Shake. The population in this study were consumers of Waroeng Steak and Shake, Jl. Dr. Mansyur branch. The sampling technique in this study was purposive sampling. The sample in this study amounted to 100 people. The data collection method used in this research is to use questionnaires and documentation studies. The analysis method used is descriptive method and multiple linear regression analysis method with SPSS 25 software. The results obtained in this study indicate that partially Location, Product Quality and Price Perception are proven to have a positive and significant influence on purchasing decisions at Waroeng Steak and Shake. In addition, simultaneously these three independent variables are also proven to have a significant influence on purchasing decisions at Waroeng Steak and Shake Jl. Dr. Mansyur Branch.