Pengaruh Program Pertukaran Mahasiswa Merdeka Terhadap Tingkat Kepuasan Mahasiswa Inbound Universitas Sumatera Utara dengan Modul Nusantara Sebagai Variabel Moderasi

Abstract

This research is motivated by the existence of an innovative program launched by the Ministry of Education and Culture to encourage students to have more experience outside their university. This study aims to analyze the effect of the Merdeka Student Exchange Program (PMM) on the level of satisfaction of inbound students of the University of North Sumatra (USU) with the Nusantara Module as a moderating variable. This study uses a quantitative approach with a questionnaire method for USU inbound students who take part in the PMM program. Data were analyzed using moderation analysis techniques to test the role of the Nusantara Module in moderating the relationship between participation in PMM and student satisfaction levels. The sample in this study amounted to 85 people taken from several batches of PMM programs at USU, namely PMM 2, PMM 3 and PMM 4. The results of this study indicate that the Independent Student Exchange Program has a significant effect on the Student Satisfaction Level, with a t-count value (3.742) > t-table (1.989) and p-value (0.000) <0.05. Then followed by the Nusantara Module which is proven to act as a significant moderating variable in strengthening the relationship between the Independent Student Exchange Program and the Student Satisfaction Level, with a positive standardized coefficient (Beta) value (1.819). This study concludes that the Merdeka Student Exchange Program and the Nusantara Module are two important components that complement each other in increasing inbound student satisfaction at USU. The implication of this research is the need to improve the quality and relevance of the Nusantara Module and optimize the Merdeka Student Exchange Program to have a greater impact on students in the future.