Analisis Faktor Sosial Ekonomi yang Mempengaruhi Konsumsi Rokok di Kabupaten Deli Serdang

Abstract

This study aims to examine the influence of socio-economic factors, namely income, cigarette prices, education, and employment status on cigarette consumption. in Deli Serdang Regency. The approach used is quantitative descriptive with binary logistic regression analysis method. Data were collected through questionnaires distributed to 100 smoker respondents in three sub districts in Deli Serdang Regency. The sampling technique used the snowball sampling method, with the determination of the number of samples based on the Lemeshow formula. The results showed that income had a significant effect on cigarette consumption in the middle income group, and was not significant in the high income group. The price of cigarettes had a significant and positive effect, which actually increased the likelihood of someone becoming a heavy smoker, this is contrary to the initial hypothesis that high prices will suppress consumption. The level of education showed a negative relationship to cigarette consumption, and was not statistically significant. Employment status also had no significant effect, but formal workers tended to have a greater chance of becoming heavy smokers than informal workers. Overall, this study indicates that price policy alone is not necessarily effective in reducing cigarette consumption, especially among heavy smokers. Therefore, a more comprehensive policy approach is needed, including increased education and interventions based on socioeconomic status.