Efektivitas Program Corporate Social Responsibility dalam Penyaluran Dana Bantuan Program Bina Lingkungan di Perkebunan Nusantara IV Kantor Distrik II Berangir

Abstract

Corporate Social Responsibility (CSR) is a continuous commitment made by the business world to contribute to the economic development of the local community. Perkebunan Nusantara IV (PTPN IV) is one of the companies that implements this program through the Partnership and Community Development Program (PKBL). In this study, the researcher focuses on the community development program section where in the implementation of this program PTPN IV, especially District II Berangir, experienced several obstacles such as lack of socialization regarding the program, a fairly complex program submission process, and funds obtained did not match the funds submitted from the proposal. Therefore, the researcher intends to explain in detail to what extent the program has been carried out by the Regional District II Berangir, in order to see the effectiveness of the program on the community around its area. This study practically wants to contribute to PTPN IV as a consideration in implementing CSR. The assessment indicators that the researcher uses are based on Sutrisno's view (2007), namely (1) understanding the program, (2) right on target, (3) achieving goals, and (4) real change. This study uses a qualitative method with a descriptive approach with the aim of researchers wanting to collect data by going directly and interacting with related people at the research location. The results of this study, PTPN IV District II Berangir has implemented the CSR program effectively, it is said so because the program provided has been running properly and in accordance with the needs of the community. However, there are still several obstacles in its implementation such as the process of submitting a request for assistance which is quite complex, limited budget allocation so that it cannot reach all target groups, and the company's limitations in monitoring the program. The suggestion in this study is that the company needs to conduct monitoring and evaluation related to the program, then the company should add special TJSL officers in the business unit so that the program being run can be in accordance with the needs expected by the community, in addition, the implementation of tasks becomes more effective because it does not only depend on the head office and the company must also conduct socialization related to the programs being run so that the community understands more, while creating good relations between the community and the company.