Implementasi Corporate Social Responsibility (CSR) Program Bina Lingkungan PTPN IV Kebun Pabatu di Desa Kedai Damar Kecamatan Tebing Tinggi

Abstract

Corporate Social Responsibility (CSR) is the company's social responsibility to the community and the environment around the company's operational area. The corporate social responsibility (CSR) program is carried out with the aim of empowering the community, improving the quality of life, and preserving the environment around the company. However, there are still some obstacles in the implementation process such as the length of the administrative process in submitting aid proposals, the theft of fresh fruit bunches due to lack of communication by the company to the community, and environmental pollution caused by palm oil mill activities. This study aims to determine and interpret the Implementation of Corporate Social Responsibility (CSR) Policy of PTPN IV Kebun Pabatu Community Development Program in Kedai Damar Village, Tebing Tinggi District. The research method used in this research is qualitative research with a descriptive approach. Data collection techniques were carried out by means of observation, interviews, and documentation conducted at the Office of PT Nusantara IV Plantation Pabatu and Kedai Damar Village, Tebing Tinggi District. The data obtained were analyzed qualitatively with the approach of policy implementation theory proposed by Edwards III, including communication, resources, disposition, and bureaucratic structure. The results of this study indicate that the implementation of Corporate Social Responsibility (CSR) environmental development program in PTPN IV Kebun Pabatu from the aspect of communication is not good enough marked by consistency in the delivery of information that is only done when there are activities only. The resource aspect is good enough. The aspect of disposition that is not good enough is marked by the weak commitment and responsibility of the company in supervising the implementation of the program that has been carried out so that it has not run optimally. This can be seen from the road that has been repaired through the assistance of the Corporate Social Responsibility (CSR) environmental development program, which has been damaged again in a relatively short period of two years. The bureaucratic structure has been carried out quite well.