Hiperrealitas di Media Sosial dalam Gaya Hidup Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara

Abstract

The hyperreality phenomenon that occurs has a broad impact on student behavior patterns, especially in the era of digital society. Students whose lives are close to the use of social media is the main factor that makes students directly affected by the hyperreality phenomenon. The phenomenon of hyperreality makes it difficult for students to differentiate between a genuine reality and a reality that has been fabricated. The mixing of real reality with fake reality can represent how hyperreality occurs. This research discusses students' views on hyperreality that occurs on social media and its relationship to the lifestyles of students at the Faculty of Social and Political Sciences at the University of North Sumatra. The aim of this research is to find out how students from the Faculty of Social and Political Sciences at the University of North Sumatra view hyperreality on social media and its relationship to the lifestyles of students from the Faculty of Social and Political Sciences at the University of North Sumatra. The method used in this research is a descriptive method with a qualitative approach. The data collection techniques used are in-depth interviews, participant observation, and documentation. In analyzing the problem phenomenon in this research, Jean Baudrillard's theory of hyperreality is used. The research results show that there is differentiation among students. There are students who do not feel a significant connection between hyperreality on social media and their lifestyle. There are also students who feel a change in the lifestyle they live. The change that occurs is the increase in student consumption in the era of massive use of social media, where the form of consumption that occurs is based on desire alone and the form of consumption is based on a sign/symbol attached to it.