Pengaruh Motivasi Investasi, Modal Minimal Investasi, Pengetahuan Investasi, Dan Return Investasi Terhadap Minat Investasidi Pasar Modal (Studi Kasus Mahasiswa Akuntansi S1 Reguler Universitas Sumatera Utara

Abstract

This study aims to determine the effect of Investment Motivation, Minimum Investment Capital, Investment Knowledge, and Return on Investment Interest in the capital market. The population in this study were S1 Accounting Students of the UNIVERSITY OF NORTH SUMATERA in 2018-2024. This type of research is quantitative research with a research population of 1178 students. The selection of samples was determined by the purposive sampling method so that 289 students were obtained as research samples. The type of data used is primary data using the primary method with data collection using questionnaires. The results of the study showed that partially the variables Investment Motivation, Minimum Investment Capital, Investment Knowledge, and Return have a significant positive effect on Investment Interest