Pengaruh Gaya Hidup, Harga,dan Kualitas Produk terhadap Keputusan Pembelian Pakaian Bekas (Thrift) di Pajak Melati Medan

Abstract

This study aims to analyze the effect of lifestyle, price, and product quality on purchasing decisions for used clothing at Pajak Melati Medan. This research is descriptive quantitative research using questionnaire data which is analyzed using multiple linear regression analysis in hypothesis testing and assisted by SPSS software. Based on the results of simultaneous testing, lifestyle, price and product quality simultaneously have a positive and significant effect on purchasing decisions for used clothing (thrift) at Pajak Melati Medan. Lifestyle has a positive and significant effect partially on purchasing decisions for used clothing at Pajak Melati Medan. Price partially has a positive and significant effect on purchasing decisions for used clothing at Pajak Melati Medan. Product quality has a partially significant positive effect on purchasing decisions for used clothing at Pajak Melati Medan. The Adjusted R Square value is 0.920, which means that 92 percent of purchasing decisions on used clothing at Pajak Melati Medan can be explained by lifestyle, price, and product quality variables. Meanwhile, the remaining 8 percent is explained by other factors not examined in this study.