Strategi Penataan dan Pembinaan Pedagang UMKM Di Desa Firdaus Kecamatan Sei Rampah Guna Pembangunan Ekonomi Daerah Kabupaten Serdang Berdagai

Abstract

This study aims to analyze the strategies for structuring and fostering Micro, Small, and Medium Enterprises (MSMEs) in Firdaus Village, Sei Rampah District, Serdang Bedagai Regency, in support of regional economic development. The urgency of this research lies in the limited contribution of MSMEs to the local economy, despite their significant potential to absorb labor and reduce poverty. The study population includes all MSME actors in Firdaus Village, with samples selected using a convenience sampling technique. A qualitative research approach was employed, utilizing Miles and Huberman's data analysis model through data reduction, data display, and conclusion drawing. The findings reveal that the MSME structuring and development programs implemented by the local government are not yet optimal, as evidenced by limited access to capital, technology, and training, as well as weak synergy between MSME actors and the government. Relevant strategies to enhance MSME performance include business location structuring, technology-based capacity building, and the strengthening of regulations and cross-sector partnerships.