Analisis Persepsi Manfaat terhadap Tingkat Kepuasan Pengguna QRIS sebagai Penyedia Jasa Pembayaran Digital

Abstract

Perceived benefits are the extent to which a person believes that the use of a technology can provide benefits in increasing efficiency, convenience, and performance effectiveness. This study aims to analyze the effect of perceived benefits on the level of user satisfaction of QRIS as a digital payment service provider. The research was conducted on active students of the Finance Diploma Three Study Program at the University of North Sumatra, with the number of samples determined using the Slovin formula. Data collection was carried out through the distribution of Likert scale-based questionnaires. The method used is a quantitative approach with simple linear regression analysis to test the relationship between variables. The results showed that perceived benefits have a positive and significant effect on user satisfaction. The variation in user satisfaction can be explained by perceived usefulness, while the rest is influenced by other factors. The majority of respondents agreed that QRIS provides convenience, speed, and practical benefits in transactions. The higher the perceived benefits perceived by users, the higher the level of user satisfaction with QRIS services.