Analisis Business Plan Oskab Records dalam Mengembangkan Industri Musik Lokal di Kota Medan

Abstract

A business plan is a strategic document that is essential for designing and directing the journey of a business, including Oskab Records, a recording studio and music label established on December 22, 2022. This final project aims to develop the business plan for Oskab Records within the context of the music industry in Medan, which faces various challenges such as limited access to quality recording studios, a lack of knowledge about digital distribution, and financial constraints in music production. This study combines quantitative and qualitative data to analyze the needs, expectations, and challenges faced by local musicians. The findings indicate that Oskab Records has significant potential to contribute to the development of the local music industry. By providing high-quality recording services at affordable prices, Oskab Records is committed to supporting musicians in producing works that can compete at both national and international levels. The business plan developed includes short-term, medium-term, and long-term strategies to enhance brand awareness, expand distribution networks, and optimize the services offered. Financial projections show positive results, including a significant Net Present Value (NPV) and a high Internal Rate of Return (IRR), indicating that Oskab Records is expected to achieve sustainability and growth within the local, national, and international music industry.