Browsing Faculty of Economics and Business by Type "Karya Tulis Dosen"
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“Faktor-Faktor Yang Mempengaruhi Kaum Ibu Melakukan Keputusan Pembelian di Matahari Department Store Plaza Medan Fair Medan
(Universitas Sumatera Utara, 2012)This research aims to determine the effects of price, product, promotion, service, physical facilities, and location of the mother to make a decision on the purchase of Matahari Department Store Plaza Medan Medan ... -
Pengaruh Kapabilitas Inovasi dan Branding Terhadap Kinerja Pemasaran UKM Kuliner Kota Medan
(Universitas Sumatera Utara, 2020)The emergence of many new businesses has added to the tightness of business competition which requires Small and Medium Enterprises (SMEs) to have the advantage of being able to distinguish them from other businesses. ...