Faculty of Economics and Business: Recent submissions
Now showing items 1-20 of 19634
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Pengaruh Electronic Word of Mouth (EWOM) dan Celebrity Endorsement Terhadap Minat Beli Konsumen Pada E-Commerce Lazada (Studi Kasus Pada Mahasiswa Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This research aims to analyze the influence of Electronic Word of Mouth (E-WOM) and Celebrity Endorsement on consumer purchase intention in the Lazada E-Commerce platform. The rapid development of digital technology and ... -
Analisis Pengaruh Inflasi, BI Rate, Nilai Tukar Rupiah, Harga Emas Dunia, dan Pertumbuhan Ekonomi terhadap Harga Saham Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2023)This study aims Analysis The Effect Of Inflation, BI Rate, Rupiah Exchange Rate, World Gold Price, And Economic Growth On Stock Prices Of Mining Companies Listed In Indonesia Stock Exchange listed on the Indonesia Stock ... -
Pengaruh Pendekatan Push, Pull, dan Mooring terhadap Perilaku Beralih Layanan Pembayaran Manual ke Layanan Berbasis Fintech melalui Niat Beralih pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of the Push–Pull–Mooring (PPM) approach on switching behavior from manual payment methods to fintech-based payment services, with switching intention as a mediating variable based ... -
Pengaruh Price, E-Service Quality, dan Product Innovation terhadap Customer Loyalty pada Kopi Kenangan Ruko Sultan Hasanuddin Kota Binjai
(Universitas Sumatera Utara, 2025)In the era of modern business competition, the coffee industry has experienced rapid growth in line with the increasing consumer interest in ready-to-drink coffee beverages. This phenomenon encourages every business player ... -
Pengaruh Kepemilikan Manajerial, Kepemilikan Institusional, Ukuran Dewan Komisaris, Komisaris Independen, dan Ukuran Komite Audit terhadap Prinsip Kehati-hatian pada Perusahaan Manufaktur yang Terdaftar di BEI Tahun 2019-2023
(Universitas Sumatera Utara, 2025)This study investigates the extent to which managerial ownership, institutional ownership, board size, the presence of independent commissioners, and audit committee size influence the application of the prudence principle ... -
Pengaruh Dana Tugas Pembantuan, Dana Alokasi Umum (DAU), Investasi Daerah, Dana Bos dan Dana Desa terhadap Belanja Daerah Pemerintah Kabupaten/Kota Provinsi Sumatera Utara Periode 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of the Assistance Fund, General Allocation Fund, Regional Investment, BOS Fund, and Village Fund on Regional Expenditure in the Regency / City of North Sumatra Province in the 2019-2023 ... -
Pengaruh Capital Adequacy Ratio, Bank Size, Pertumbuhan Kredit, Dan Biaya Operasional Pendapatan Operasional (Bopo) Terhadap (Non Performing Loan) Pada Perusahaan Perbankan Yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2023.
(UNIVERSITAS SUMATERA UTARA, 2025-07-11)This study aims to find out and analyze the influence of Capital Adequacy Ratio (CAR), Bank Size, Credit Growth and Operating Income Operating Costs (BOPO) on non-performing loans (NPLs) in banking companies listed on the ... -
Pengaruh Time Budget Pressure, Kompetensi, Pengalaman Auditor, dan Audit Tenure terhadap Kualitas Audit pada Badan Pemeriksa Keuangan Republik Indonesia (BPK RI) Perwakilan Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of time budget pressure, competence, auditor experience, and audit tenure on audit quality at the Indonesian Audit Board (BPK RI) Representative Office in North Sumatra Province. ... -
Pengaruh Kualitas Produk, Harga, dan Citra Merek Terhadap Keputusan Pembelian Produk Macbook Pada Mahasiswa Fakultas Teknik Universitas Sumatera Utara Tahun 2025
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of Product Quality, Price, and Brand Image on the Purchase Decision of MacBook products among students of the Faculty of Engineering, University of North Sumatra. The research method ... -
Pengaruh Marketing Omnichannel dan Brand Awareness terhadap Brand Loyalty dari Konsumen Kopi Kenangan Ruko OCBC Jalan Setia Budi Medan
(Universitas Sumatera Utara, 2025)The purpose of this study was to determine omnichannel marketing and brand awareness simultaneously and partially affect brand loyalty from consumers of Kopi Kenangan Ruko OCBC Jalan Setia Budi Medan. This type of research ... -
Analisis Faktor-Faktor yang Mempengaruhi Kinerja Keuangan pada Perusahaan Food and Beverage yang Terdaftar di BEI Tahun 2022-2024
(Universitas Sumatera Utara, 2025)This study aims to analyze the effects of the Current Ratio (CR), Debt to Equity Ratio (DER), Total Asset Turnover (TAT), and Net Profit Margin (NPM) on company performance, as measured by Return on Assets (ROA), in food ... -
Pengaruh Service Quality, Product Quality, dan Price Terhadap Customer Satisfaction Pada Cold 'N Brew Cabang Abdullah Lubis Medan
(Universitas Sumatera Utara, 2025)Penelitian ini bertujuan untuk mengetahui pengaruh service quality, product quality, dan price terhadap customer satisfaction pada Cold ‘N Brew Cabang Abdullah Lubis Medan. Penelitian ini adalah penelitian asosiatif dan ... -
Pengaruh Kualitas Layanan Elektronik terhadap Kepuasan Pengguna Mobile Banking: Studi Empiris pada Mahasiswa Akuntansi Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to examine the influence of efficiency, fulfillment, system availability, and privacy on mobile banking user satisfaction among undergraduate Accounting students at the Faculty of Economics and Business, ... -
Analisis Determinan Kualitas Laporan Keuangan Satuan Kerja di Wilayah Kerja Kantor Wilayah Kementerian Hukum dan HAM Sumatera Utara
(Universitas Sumatera Utara, 2022)Quality financial reports are the responsibility of the government in order to create an accountable government. This study aims to examine and analyze the effect of Human Resource Competence (HR), Government Internal ... -
Pengaruh Time Budget Pressure, Kompetensi, Pengalaman Auditor, dan Audit Tenure terhadap Kualitas Audit pada Badan Pemeriksa Keuangan Republik Indonesia (BPK RI) Perwakilan Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of time budget pressure, competence, auditor experience, and audit tenure on audit quality at the Indonesian Audit Board (BPK RI) Representative Office in North Sumatra Province. ... -
Pengaruh Corporate Social Responsibility, Corporate Governance, dan Kualitas Audit terhadap Stock Price Crash Risk pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2019 – 2023
(Universitas Sumatera Utara, 2025)This study aims to empirically test and determine the effect of corporate social responsibility, institutional ownership, independent board of commissioners, and audit quality on Stock Price Crash Risk in manufacturing ... -
Pengaruh Stres Kerja, Kepuasan Kerja, dan Motivasi Kerja terhadap Kinerja Karyawan pada PT. Tirta Sibayakindo Doulu Berastagi (AQUA)
(Universitas Sumatera Utara, 2025)In the workplace, employee performance is a crucial factor that determines the success and productivity of a company. Various factors can influence the level of performance, including job stress, job satisfaction, and work ... -
Pengaruh E-Commerce, Kualitas Produk, dan Citra Merek terhadap Keputusan Pembelian Produk Skincare Skintific (Studi Kasus pada Konsumen Skintific di Delipark Mall Medan)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of E-Commerce, Product Quality, and Brand Image on the purchase decision of Skintific skincare products among Skintific consumers at Delipark Mall in Medan. This study ... -
Pengaruh Promo Diskon "Dine Out Deals" dan Desain Komunikasi Visual terhadap Keputusan Pembelian Konsumen pada Layanan Grabfood di Sun Plaza Mall Kota Medan dengan Minat Beli sebagai Variabel Mediasi
(Universitas Sumatera Utara, 2025)The decline in GrabFood usage compared to its competitors raises questions regarding market dominance and the platform’s growth sustainability. Visual communication design is expected to facilitate message delivery; ... -
Kesiapan Mahasiswa Akuntansi dalam Mengadopsi AI: Perspektif Technology Readiness Index (TRI)
(Universitas Sumatera Utara, 2025)This study aims to measure the influence of optimism, innovation, discomfort, and insecurity on AI adoption readiness among undergraduate Accounting students at the Faculty of Economics and Business, University of North ...