Faculty of Economics and Business: Recent submissions
Now showing items 101-120 of 19666
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Pengaruh Penjualan, Ukuran Perusahaan,Intellectual Capital, dan Leverage terhadap Perilaku Sticky Cost di Perusahaan Manufaktur Sektor Healthcare yang Terdaftar di Bei Tahun 2020-2023
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of sales, firm size, intellectual capital, and leverage on sticky cost behavior. Sticky cost refers to a condition in which company costs do not decrease proportionally with a decline ... -
Pengaruh Physical Evidance, Promosi, dan Harga terhadap Keputusan Pembelian Ulang (Studi Kasus pada Konsumen Di Army Pet Shop Jl.Setia Luhur)
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of Physical Evidence, Promotion, and Price on Repeat Purchase Decisions among consumers of Army Pet Shop Setia Luhur, Medan City. This research is associative in ... -
Pengaruh Perceived Ease Of Use Dan Perceived Usefulness Terhadap Adopsi Penggunaan Fintech Berbasis QRIS (Studi Pada UMKM Kuliner Di Kota Medan)
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of perceived ease of use and perceived usefulness on the adoption of QRIS-based fintech (a study on culinary SMEs in the city of Medan). The theoretical framework used is the Technology ... -
Pengaruh Capital Adequacy Ratio (CAR), Loan To Deposit Ratio (LDR), Non Performing Loan (NPL), Beban Operasional Pendapatan Operasional (BOPO) Dan Cash Ratio (CR) Terhadap Return On Asset (ROA) Pada Kebangkrutan Pt Bpr Bank Jepara Artha (Perseroda) Periode 2015-2024
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of CAR, LDR, NPL, BOPO, and Cash Ratio on ROA, considering the challenges in maintaining financial health and the risk of bankruptcy faced by banks. This study uses a quantitative ... -
Pengaruh Kebijakan Moneter Dan Makroprudensial Terhadap Pengambilan Risiko (Risk Taking) Bank Umum di Indonesia
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of monetary and macroprudential policies on the risk-taking behavior of commercial banks in Indonesia. The research employs a quantitative analysis method using a time-series data ... -
Peranan Ekuitas dan Biaya Ekuitas Terhadap Risiko Sistemik dan Risiko Idiosinkratik Bank ASEAN
(Universitas Sumatera Utara, 2025)This study aims to analyse the influence of equity and cost of equity on two dimensions of banking risk, namely systemic risk and idiosyncratic risk, while taking into account the institutional characteristics of banks in ... -
Pengaruh Kualitas Produk, Inovasi Produk dan Harga Terhadap Keputusan Pembelian Smartphone Xiaomi pada Pelanggan Xiaomi Store Plaza Medan Fair
(Universitas Sumatera Utara, 2025)The development of the modern world and globalization today demands that communication be a very important thing for all levels of society. The more brands circulating in the Indonesian market, the more choices consumers ... -
Pengaruh Penerapan Carbon Accounting, Debt To Equity Ratio, dan Dividen Payout To Ratio terhadap Nilai Perusahaan Dengan Environmental, Social, and Governance Performance Sebagai Variabel Mediasi Pada Perusahaan Perkebunan Kelapa Sawit Di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of Carbon Accounting, Debt to Equity Ratio (DER), and Dividend Payout Ratio (DPR) on Firm Value with Environmental, Social, and Governance (ESG) performance as a mediating variable. ... -
Analisis Faktor yang Mempengaruhi Produksi Tanaman Jagung serta Keuntungan Akhir Petani Jagung di Kecamatan Garoga Kabupaten Tapanuli Utara
(Universitas Sumatera Utara, 2025)The purpose of this study was to determine the influence of factors that influence the production and final profits of corn farmers in Garoga Village, Garoga District, North Tapanuli Regency, North Sumatra. This study ... -
Pengaruh Dining Service Quality dan Kepuasan Terhadap Loyalitas Pelanggan di Aster Caffe Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of dining service quality and satisfaction on customer loyalty at Aster Caffe, Medan City. The increasingly competitive culinary industry requires business actors to maintain customer ... -
Analisis Faktor-Faktor Yang Mempengaruhi Fertilitas Di Kelurahan Sei Sikambing B Kecamatan Medan Sunggal Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of age at first marriage, family economic status, and duration of contraceptive use on fertility (number of children) among couples of reproductive age (CRA) in Sei Sikambing B ... -
Efektivitas Penagihan Pajak dengan Surat Tagihan Pajak, Surat Teguran dan Surat Paksa dalam Upaya Optimalisasi Penerimaan Pajak pada Kantor Pelayanan Pajak Pratama Medan Polonia
(Universitas Sumatera Utara, 2025)So far, the realization of tax revenue has not been optimal. Not yet optimal realization of tax revenue is due to the large number of tax arrears that are not paid by taxpayers. One of the ways that the Directorate General ... -
Pengaruh Financial Literacy dan Motivasi Investasi terhadap Minat Investasi pada Pasar Modal di Kalangan Generasi Milenial dengan Pendapatan sebagai Variabel Moderasi
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of financial literacy and investment motivation on investment interest in the capital market among millennials, with income as a moderating variable. The research employs an associative ... -
Pengaruh Lingkungan Kerja Fisik, Perilaku Kerja Inovatif, dan Keberagaman Tenaga Kerja Terhadap Kinerja Karyawan PTPN II Tanjung Morawa
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of the physical work environment, innovative work behavior, and workforce diversity on employee performance at PTPN II Tanjung Morawa. The research employed a descriptive ... -
Analisis Peran Bumdes untuk Meningkatkan Kesejahteraan Masyarakat di Kecamatan Muara (Studi Kasus: Desa Aritonang dan Desa Batubinumbun)
(Universitas Sumatera Utara, 2025)This study aims to determine how much influence Village-Owned Enterprises (BUMDes) have on community welfare in Muara Subdistrict, as measured by indicators of income, consumption, education, and health. The type of ... -
Pengaruh Aspek Sosial Ekonomi terhadap Indeks Kualitas Lingkungan Hidup di Indonesia
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of Population Density, Foreign Direct Investment, and the Number of Industries on the Environmental Quality Index in Indonesia from 2018 to 2022. This study uses secondary data ... -
Pengaruh Brand Positioning, Brand Equity, dan Kolaborasi Terhadap Minat Beli Sepatu Compass (Studi Kasus Mahasiswa Program Studi Ilmu Komunikasi Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study uses a quantitative approach to analyze the effect of brand positioning, brand equity, and collaboration on purchasing interest in Compass Shoes among students of the Communication Science Study Program, University ... -
Analisis Pendapatan Pengemudi Angkutan Umum Kota (Angkot) Rahayu Medan Ceria Sesudah dan Sebelum Beroperasinya Bis Trans Metro Deli di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine whether there is a difference in the income of Rahayu Medan Ceria public transportation drivers before and after the operation of the Trans Metro Deli Bus in Medan City. In addition, this study ... -
Pengaruh Inovasi dan Keterampilan Wirausaha terhadap Keberhasilan Usaha pada UMKM Bidang Kuliner di Kota Medan Kecamatan Medan Amplas
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of Innovation and Entrepreneurial Skills on Business Success in MSMEs in the Culinary Sector in Medan City, Medan Amplas District. This research is associative ... -
Pengaruh Motivasi Kerja, Disiplin Kerja, dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT. Antar Lintas Sumatera Cabang Amplas, Kota Medan
(Universitas Sumatera Utara, 2025)Employee performance is a crucial factor that determines the success of an organization in achieving its objectives. In the field of human resource management, work motivation, work discipline, and work environment are ...