Faculty of Economics and Business: Recent submissions
Now showing items 121-140 of 19363
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Pengaruh Diversifikasi Pendapatan Dan Penguasaan Sumber Daya Lahan Terhadap Kesejahteraan Petani Kopi Kabupaten Simalungun
(Universitas Sumatera Utara, 2025)The purpose of this research is to analyze the effect of income diversification and land control on the welfare of coffee farmers in Simalungun. This research employs a quantitative approach with the Structural Equation ... -
Pengaruh Loan to Deposit Ratio, Capital Adequacy Ratio, Non Performing Loan dan Net Interest Margin Terhadap Return On Asset Pada Bank Yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze The Influence of Loan to Deposit, Capital Adequacy Ratio, Non Performing Loan And Interest Margin On Return On Asset in Banks listed on The Indonesia Stock Exchange for the period 2019-2023. This ... -
Analisis Determinan Variabel Ekonomi Makro dan Tata Kelola Negara Dalam Mempengaruhi GDP pada 5 Negara Asean Tahun 2010-2023
(Universitas Sumatera Utara, 2025)Economic growth in ASEAN countries has shown positive progress, but is still affected by various structural challenges. Macroeconomic factors such as inflation, FDI, and exchange rates play an important role in driving ... -
Hubungan Antara Konsentrasi Portofolio Pinjaman dan Stabilitas Perbankan: Analisis Komparatif Pada Negara ASEAN-4
(Universitas Sumatera Utara, 2025)This study aims to examine the effect of loan portfolio concentration on bank stability by considering variations in market competition levels within the ASEAN banking sector. The analysis covers 32 commercial banks ... -
Pengaruh Price Discount dan Shopping Lifestyle terhadap Impulsive Buying dengan Positive Emotion sebagai Variabel Intervening pada Pengguna E-Commerce Shopee (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)In today's digital era, human life is inseparable from the internet , which has become a basic necessity for most people ranging from simply seeking information on social media and news platforms to running a business. ... -
Pengaruh Kupon, Peringkat Obligasi, dan Maturitas terhadap Yield to Maturity Obligasi Korporasi Sektor Infrastruktur yang Terdaftar di Bursa Efek Indonesia Tahun 2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of coupon, bond rating, and maturity on yield to maturity corporate bonds of infrastructure sector. Type of this study is causal associative research and uses secondary data. The ... -
Pengaruh Agresivitas Pajak, Kepemilikan Institusional, Ukuran Perusahaan, dan Timeliness Laporan Keuangan terhadap Volatilitas Idiosinkratik pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2021-2023
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of tax aggressiveness, institutional ownership, firm size, and timeliness of financial statements on idiosyncratic volatility in banking companies listed on the Indonesia Stock ... -
Pengaruh Marketing Mix dan Customer Experience Terhadap Customer Satisfaction pada Fore Coffee Cabang Multatuli Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of the marketing mix (product, price, place, promotion) and customer experience on customer satisfaction at Fore Coffee Multatuli Branch in Medan City. This research ... -
Analisis Pengaruh Transformasi Digital, Strategi Bisnis, dan Kesiapan Modal Struktural Terhadap Kinerja Keuangan UMKM Di Sumatera Utara dengan Adopsi Sistem Informasi Akuntansi Sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of digital transformation, business strategy and structural capital readiness on the financial performance of MSMEs in North Sumatra with the adoption of accounting information ... -
Pengaruh Tenaga Kerja, Luas Areal, dan Produksi Kelapa Sawit terhadap Pertumbuhan Ekonomi di Provinsi Sumatera Utara tahun 1993-2022
(Universitas Sumatera Utara, 2025)This study aims to analyze the partial and simultaneous effects of labor, land area, and palm oil production on economic growth in North Sumatra Province from 1993 to 2022. This is a quantitative study using multiple linear ... -
Pengaruh Kepuasan Kerja terhadap Kinerja Mitra Pengawas Lapangan di Kantor Badan Pusat Statistik (BPS) Kabupaten Dairi dengan Employee Engagement sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)This research aims to determine the effect of Job Satisfaction on the Performance of Field Supervisory Partners at the Dairi Regency Central Statistics Agency (BPS) Office with Employee Engagement as an Intervening Variable. ... -
Analisis Faktor-Faktor Yang Mempengaruhi Minat Investasi Mahasiswa Akuntansi Dengan Platform Investasi Online Menggunakan Aplikasi Bibit
(Universitas Sumatera Utara, 2024)This Study Aims To Analyze The Factors That Influence The Investment Interest Of Accounting Students At The University Of North Sumatra (USU) On An Online Investment Platform Using The Bibit Application. The Background Of ... -
Pengaruh Pengembangan Karir Dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Generasi Z Staf Administrasi Perusahaan Finance Di Kecamatan Medan Baru
(Universitas Sumatera Utara, 2025)In recent years, the increasing number of Generation Z employees entering the workforce has presented new challenges for companies, particularly in maintaining their job satisfaction. Many companies, including those in the ... -
Pengaruh Financial Literacy dan Penggunaan Financial Technology terhadap Kinerja Usaha dengan Financial Inclusion sebagai Variabel Mediasi pada Pelaku Usaha Mikro di Pajak USU Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of financial literacy and the use of financial technology on business performance, with financial inclusion as a mediating variable. The population of this study consists of ... -
Pengaruh Dewan Direksi, Kinerja Keuangan, Bank Size, Financial Slack, dan Kepemilikan Asing terhadap Pengungkapan Green Banking pada Bank Umum di Indonesia Tahun 2020–2023
(Universitas Sumatera Utara, 2025)This study aims to determine the Influence of the Board of Directors, Financial Performance, Bank Size, Financial Slack and Foreign Ownership on Green Banking Disclosure in Commercial Banks in Indonesia in 2020-2023. ... -
Pengaruh Literasi Digital, Akses Pembelajaran dan Partisipasi terhadap Kompetensi Pegawai Pemasaran melalui Pemanfaatan Sistem Pembelajaran Terintegrasi di PT. Bank XXXX Kantor Wilayah XXX
(Universitas Sumatera Utara, 2025)Digital transformation in the banking sector demands continuous adaptation of employee competencies, particularly in the marketing division, to maintain competitiveness. This study aims to analyze the influence of digital ... -
Pengaruh Kemiskinan, Pendidikan, dan Pengangguran terhadap Disparitas Pendapatan di ASEAN
(Universitas Sumatera Utara, 2025)Income disparity is a condition in which the income received by the community is not evenly distributed so that it will trigger other problems if not handled as soon as possible, such as poverty and social jealousy between ... -
Pengaruh Struktur Modal, Kepemilikan Institutional, Research and Development terhadap Nilai Perusahaan pada Perusahaan Sub Sektor Farmasi yang Listing di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2025)This study aims to examine and provide evidence on the influence of capital structure, institutional ownership, and research and development on firm value in pharmaceutical sub-sector companies listed on the Indonesia ... -
Pengaruh Kecerdasan Emosional (EQ), Kecerdasan Intelektual (IQ), Kecerdasan Spiritual (SQ) dan Keseimbangan Kehidupan Pekerjaan (Work-Life Balance) terhadap Kinerja Pegawai pada Dinas Pekerjaan Umum dan Penataan Ruang Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)Employee performance in government institutions has increasingly come into focus, as various personal factors such as emotional intelligence, intellectual intelligence, spiritual intelligence, and work-life balance are ... -
Pengaruh Ekspor, Inflasi, dan Tingkat Partisipasi Angkatan Kerja (TPAK) terhadap Pertumbuhan Ekonomi dengan Investasi sebagai Variabel Moderasi di Indonesia
(Universitas Sumatera Utara, 2025)Indonesia’s economic growth faces challenges in maintaining long term stability amid global macroeconomic pressures. Export activity, inflation, and labor force participation are key variables that influence growth ...