Faculty of Economics and Business: Recent submissions
Now showing items 61-80 of 19363
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Pengaruh Social Customer Relationship Management dan Pengalaman Pelanggan Terhadap Loyalitas Pelanggan pada Brand Kopi Kenangan Jalan Iskandar Muda Medan
(Universitas Sumatera Utara, 2025)Coffee, as a global commodity, has transformed from an agricultural product into a high-value industry. The growing market demand, shifting lifestyles, and advancements in digital technology have driven the global ... -
Pengaruh Brand Image, Kualitas Produk, dan Online Customer Review Terhadap Kepuasan Pelanggan pada Cafe T1311 di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of brand image, product quality, and online customer review on customer satisfaction at Cafe T1311. This research is associative in nature and uses quantitative data. ... -
Analisis Pengaruh Risiko Kredit, Efisiensi Operasi, Risiko Likuiditas, Rentabilitas, dan Kecukupan Modal Terhadap Kinerja Keuangan Bank Konvensional yang Terdaftar di Bursa Efek Indonesia Periode 2019-2024
(Universitas Sumatera Utara, 2025)The purpose of this study is to determine the effect of Credit Risk, Operational Efficiency, Liquidity Risk, Rentability and Capital Adequacy on the Financial Performance of Conventional Banks listed on the Indonesia Stock ... -
Pengaruh Likuiditas, Pertumbuhan Penjualan, dan Leverage Terhadap Profitabilitas pada Perusahaan Manufaktur Subsektor Tekstil dan Garmen yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2023.
(Universitas Sumatera Utara, 2025)Profitability is a company's ability to generate profit from its business activities. Many factors influence profitability, including liquidity, sales growth, and leverage. This study aims to identify and analyze the effect ... -
Pengaruh Kompetensi Aparatur, Pengendalian Internal Dan Sistem Keuangan Terhadap Pencegahan Fraud Dalam Pengelolaan Laporan Keuangan Dana Desa Dengan Moralitas Individu Sebagai Variabel Moderasi (Studi Empris Pada Kabupaten Rokan Hulu)
(Universitas Sumatera Utara, 2025)The purpose of this study was to determine the effect of apparatus competence, internal control, and financial systems on fraud prevention in the management of village fund financial reports in Rokan Hulu Regency, with ... -
Peran Omnichannel Integrated Quality dan Customer Engagement dalam Memediasi Pengaruh Online dan Offline Experience terhadap Brand Love pada Generasi Z Kota Medan
(Universitas Sumatera Utara, 2025)Companies initially relied on one channel, multichannel, hybrid multichannel and now omnichannel, with a focus on the concept of integrating offline and online as a whole without any barriers. This study also analyzes the ... -
Pengaruh Financial Understanding, Financial Self-Efficacy, dan Emotional Intelligence Terhadap Financial Management Behavior (Studi Kasus: Mahasiswa Sarjana Universitas Sumatera Utara Luar Daerah di Kecamatan Medan Selayang)
(Universitas Sumatera Utara, 2025)This study aims to examine the influence of Financial Understanding, Financial Self-Efficacy, and Emotional Intelligence on the Financial Management Behavior of out-of-town students from the University of North Sumatra who ... -
Analisis Pengaruh Kesetraan Gender terhadap Pendapatan per Kapita di Pulau Sumatera
(Universitas Sumatera Utara, 2025)This Study aims to analyze the influence of gender equality on per capita income in Sumatera Island using a quantitative approach. The main focus of this research includes development indicator related to gender such as ... -
Pengaruh Motivasi Kerja, Pengembangan Karir, dan Disiplin Kerja Terhadap Kinerja Karyawan pada PT Bank SUMUT Kantor Pusat
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of work motivation, career development, and compensation on employee performance at PT Bank SUMUT Head Office. This research uses a quantitative approach, with both primary ... -
Anteseden Kepuasan Pelanggan serta Dampaknya Terhadap Loyalitas Pelanggan pada SPBU Shell Jakarta
(Universitas Sumatera Utara, 2025)The high demand for fuel in Indonesia, largely driven by the transportation sector, has encouraged Shell gas stations to innovate in service and product quality. Although Shell is known for its strong brand reputation, ... -
Analisis Faktor-Faktor yang Mempengaruhi Kemiskinan di Kepulauan Nias
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of education level, unemployment rate, gross regional domestic product (GRDP), and population on poverty in five regions in Nias Islands, namely West Nias, North Nias, South Nias, ... -
Pengaruh Pengangguran, Kemiskinan dan Stunting Terhadap Indeks Pembangunan Manusia di Sumatera Utara
(Universitas Sumatera Utara, 2025)Effect of Unemployment, Poverty and Stunting on The Human Development Index in North Sumatera This study aims to determine the extent of the influence of Unemployment, Poverty and Stunting, both partially and simultaneously, ... -
Pengaruh Migrasi Tenaga Kerja Terhadap Pertumbuhan Ekonomi Indonesia
(Universitas Sumatera Utara, 2025)This study aims to explain the impact of Indonesian Labor Migration, remittances, and foreign worker migration on Indonesia's economic growth. The type of research used is quantitative descriptive with a quantitative ... -
Pengaruh E-recruitment, Reputasi Perusahaan, dan Kompensasi terhadap Minat Melamar Kerja di PT Unilever pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)Pada era perkembangan digital saat ini, proses rekrutmen mengalami perubahan signifikan melalui penggunaan sistem e-recruitment yang memudahkan pencari kerja dalam mengakses informasi lowongan. Di sisi lain, mahasiswa ... -
Pengaruh Nilai Tukar, Suku Bunga, Dan Inflasi Terhadap Ekspor Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of exchange rate, interest rate, and inflation on Indonesia’s exports during the period from 1994 to 2023. Exports play a vital role in the national economy as a source of foreign ... -
Analisis Pengaruh Kompetensi Sumber Daya Manusia, Sistem Pengendalian Internal Pemerintah Dan Pemanfaatan Teknologi Informasi Terhadap Kualitas Laporan Keuangan Dengan Komitmen Organisasi Sebagai Variabel Moderasi Pada Pemerintah Kota Medan
(Universitas Sumatra Utara, 2025)This study aims to analyze the influence of Human Resource Competence, Government Internal Control Systems, and Information Technology Utilization on Financial Report Quality, and to examine the role of Organizational ... -
Analisis Pengaruh Profitabilitas, Likuiditas, Perputaran Total Aset, Struktur Modal Dan Volatilitas Laba Terhadap Prediksi Financial Distress Pada Perusahaan Sektor Properti & Real Estate Yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This research aims to examine and analyze the effect of profitability, liquidity, total asset turnover, capital structure, and earnings volatility on the prediction of financial distress in property and real estate sector ... -
Analisis Pengaruh Investment Opportunity Set, Capital Expenditure, Ukuran Perusahaan dan Struktur Modal Terhadap Nilai Perusahaan pada Perusahaan Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to identify and analyze the effect of the Investment Opportunity Set, Capital Expenditure, Company Size, and Capital Structure on the Firm Value of companies in the food and beverage sub sector listed on ... -
Pengaruh Profitability, Firm Size, Leverage, dan Employee Pressure Terhadap Sustainability Report Assurance Pada Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2021-2023
(Universitas Sumatera Utara, 2025)This study aimed to determine the effect of profitability, firm size, leverage, and employee pressure toward the sustainability report assurance in minings listed on the Indonesia Stock Exchange in 2021-2023. The sampling ... -
Pengaruh Financial Attitude, Financial Self Efficacy, dan Financial Socialization Agents Terhadap Pengelolaan Keuangan Pribadi pada Generasi Z di Kecamatan Medan Tuntungan Kota Medan
(Universitas Sumatera Utara, 2025)The purpose of this study is to examine and analyze the influence of financial attitude, financial self-efficacy, and financial socialization agents on personal financial management among Generation Z in Medan Tuntungan ...