Faculty of Economics and Business: Recent submissions
Now showing items 81-100 of 19363
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Pengaruh Green Marketing, Brand Image, dan Ketersediaan Produk terhadap Keputusan Pembelian Air Mineral Cleo di Kota Medan
(Universitas Sumatera Utara, 2025)This research aims to determine and analyze the influence Green Marketing, Brand Image, and Product Availability on Purchase Decision of Cleo mineral water in Medan City. The population in this study are consumers who ... -
Pengaruh Literasi Keuangan, Locus of Control, Toleransi Risiko dan Persepsi Risiko terhadap Keputusan Investasi di Pasar Modal (Studi pada Investor di Kota Medan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of financial literacy, locus of control, risk tolerance, and risk perception on investment decisions in the capital market. The research focuses on individual stock investors residing ... -
Pengaruh Daya Tarik Perusahaan, Reputasi Perusahaan, dan Ekspektasi Kerja terhadap Minat Melamar Pekerjaan Generasi Z di Kota Medan
(Universitas Sumatera Utara, 2025-07-17)The increasingly dynamic nature of the job market in the digital and global era compels companies to attract Generation Z as a potential human resource. This generation tends to be more selective in choosing a workplace, ... -
Pengaruh Independensi, Kompetensi, Pengalaman, dan Tekanan Anggaran Waktu Terhadap Skeptisisme Profesional Auditor pada Kantor Akuntan Publik di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to examine the influence of independence, competence, experience, and time budget pressure on auditor's professional skepticism at public accounting firms in Medan. This research uses a quantitative approach ... -
Pengaruh Chatbot, E-Trust, dan Price Fairness terhadap Kepuasan Pelanggan Pengguna Aplikasi Mytelkomsel di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of chatbot, e-trust, and price fairness on customer satisfaction of MyTelkomsel application users in Medan City. This type of research is associative research with a ... -
Dinamika PDRB Per Kapita Provinsi Di Indonesia Pemodelan Dengan Pendekatan Ekonometrika Panel Dinamis GMM
(Universitas Sumatera Utara, 2025)This research aims to analyze determinants factors of economic growth among provinces in Indonesia during the period of2016-2022 using a dynamic panel data approach. Gross Regional Domestic Product (GRDP) per capita serves ... -
Pengaruh Profitabilitas, Likuiditas, Leverage, dan Ukuran Perusahaan Terhadap Prediksi Financial distress pada Perusahaan Sub-Sektor Pertambangan Batu Bara yang Terdaftar Di Bursa Efek Indonesia Periode 2020 - 2023
(Universitas Sumatera Utara, 2025)The aim of this research is to determine and analyze the effect of profitability, liquidity, leverage and firm size on financial distress of coal mining sub-sector companies listed on the Indonesia Stock Exchange (IDX) ... -
Pengaruh Pengangguran, Urbanisasi, dan Inflasi terhadap Disparitas Pendapatan di Negara ASEAN
(Universitas Sumatera Utara, 2025)Income disparity is a condition when the distribution of income among community groups is unequal, which if left unchecked can trigger various social problems such as increasing poverty rates, welfare gaps, and potential ... -
Pengaruh Kemandirian Keuangan, Efisiensi Keuangan, Solvabilitas Anggaran dan Indeks Pembangunan Manusia terhadap Financial Sustainability Pemerintah Daerah di Seluruh Indonesia Tahun 2020-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of financial independence, financial efficiency, budget solvency and human development index on the financial sustainability of local governments throughout Indonesia. This study uses ... -
Pengaruh Pengalaman Program Magang Bersertifikat, Prestasi Belajar, dan Minat Kerja Terhadap Kesiapan Kerja Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)In the face of increasingly competitive job market competition, job readiness is an important aspect that every college graduate must possess. Students need to be equipped with a combination of academic knowledge, field ... -
Analisis Pengaruh Indikator Ekonomi Makro Terhadap Pertumbuhan Ekonomi di Negara-Negara Berkembang di Asia Tenggara
(Universitas Sumatera Utara, 2025)Analysis of The Influence of Macroeconomic Indicators on Economic Growth in Developing Countries in Southeast Asia Economic growth is a continuous process of increasing a country's economic activity, which ultimately ... -
Pengaruh Harga, Lokasi, Dan Servicescape Terhadap Kepuasan Pelanggan Di Sushi Mentai Di Jalan Gudang Dalam
(Universitas Sumatera utara, 2025)This study aims to determine the influence of Price, Location, and Servicescape on Customer Satisfaction at the Sushi Mentai restaurant on Jalan Gudang Dalam. This is an associative study using quantitative data. The ... -
Pengaruh Diversitas Gender Direksi, Ukuran Dewan Komisaris, Dewan Komisaris Independen, Dan Kepemilikan Institusional Terhadap Pengungkapan Green Banking Pada Perusahaan Perbankan Yang Terdaftar Di BEI Tahun 2019-2023
(Universitas Sumatera Utara, 2025)This research aims to measure the influence of Directors' Gender Diversity on Green Banking Disclosures, the influence of the Size of the Board of Commissioners on Green Banking Disclosures, the influence of the Independent ... -
Analisis Pengaruh Citra Merek dan Harga Terhadap Loyalitas Pelanggan Aplikasi Grab di Kalangan Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of Brand Image and Price on Customer Loyalty of the Grab application among students of the Universitas Sumatera Utara. The study used a quantitative approach with a survey method ... -
Pengaruh Pengalaman, Independensi, Kompetensi, dan Tekanan Anggaran Waktu terhadap Skeptisisme Profesional pada Auditor Badan Pengawasan Keuangan dan Pembangunan Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to examine and determine the influence of Experience, Independence, Competence, and Time Budget Pressure on Professional Skepticism among auditors of the Financial and Development Supervisory Agency of North ... -
Pengaruh Ukuran Perusahaan, Free Cash Flow, Profitabilitas, dan Leverage Terhadap Manajemen Laba pada Perusahaan Non Cylical Sub Sektor Food and Beverage yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze and prove the effect of company size, free cash flow, profitability and leverage on earnings management in Consumer Non-cyclical food and beverage subsector companies listed on the IDX in 2020-2023. ... -
Pengaruh Budaya Organisasi, Lingkungan Kerja Non Fisik, dan Komitmen Organisasi terhadap Kinerja Karyawan di PT. Bank Sumut Kantor Pusat
(Universitas Sumatera Utara, 2025)In the current era of globalization, organizations are required to possess highly performing human resources in order to face increasingly complex competition. Employee performance is influenced by various internal ... -
Perkembangan Teknologi Pertanian dan Dampaknya Terhadap Kehidupan Sosial Ekonomi Petani Kecamatan Medang Deras Kabupaten Batubara
(Universitas Sumatera Utara, 2025)This research aims to analyze the impact of agricultural technology development on the social and economic lives of farmers in Medang Deras District, Batubara Regency. This research uses two types of research methods: ... -
Pengaruh Leverage, Profitabilitas, dan Likuiditas Terhadap Pengungkapan Sustainability Report dengan Ukuran Perusahaan sebagai Variabel Moderasi Pada Perusahaan Manufaktur Sektor Barang Konsumsi yang Terdaftar di Bursa Efek Indonesia (BEI) Tahun 2021-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of financial variables such as leverage, profitability, and liquidity on sustainability report disclosure in consumer goods sector manufacturing companies listed on the Indonesia Stock ... -
Pengaruh Kualitas Sistem, Kualitas Informasi, dan Kualitas Layanan terhadap Kepuasan Pengguna Sistem Informasi Pemerintah Daerah pada Puskesmas di Kota Palembang
(Universitas Sumatera Utara, 2025)This study aims to examine the effect of system quality, information quality, and service quality on user satisfaction of local government information systems at the Puskesmas Palembang. The research is based on primary ...