Faculty of Economics and Business: Recent submissions
Now showing items 81-100 of 19634
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Pengaruh Financial Literacy dan Motivasi Investasi terhadap Minat Investasi pada Pasar Modal di Kalangan Generasi Milenial dengan Pendapatan sebagai Variabel Moderasi
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of financial literacy and investment motivation on investment interest in the capital market among millennials, with income as a moderating variable. The research employs an associative ... -
Pengaruh Lingkungan Kerja Fisik, Perilaku Kerja Inovatif, dan Keberagaman Tenaga Kerja Terhadap Kinerja Karyawan PTPN II Tanjung Morawa
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of the physical work environment, innovative work behavior, and workforce diversity on employee performance at PTPN II Tanjung Morawa. The research employed a descriptive ... -
Analisis Peran Bumdes untuk Meningkatkan Kesejahteraan Masyarakat di Kecamatan Muara (Studi Kasus: Desa Aritonang dan Desa Batubinumbun)
(Universitas Sumatera Utara, 2025)This study aims to determine how much influence Village-Owned Enterprises (BUMDes) have on community welfare in Muara Subdistrict, as measured by indicators of income, consumption, education, and health. The type of ... -
Pengaruh Aspek Sosial Ekonomi terhadap Indeks Kualitas Lingkungan Hidup di Indonesia
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of Population Density, Foreign Direct Investment, and the Number of Industries on the Environmental Quality Index in Indonesia from 2018 to 2022. This study uses secondary data ... -
Pengaruh Brand Positioning, Brand Equity, dan Kolaborasi Terhadap Minat Beli Sepatu Compass (Studi Kasus Mahasiswa Program Studi Ilmu Komunikasi Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study uses a quantitative approach to analyze the effect of brand positioning, brand equity, and collaboration on purchasing interest in Compass Shoes among students of the Communication Science Study Program, University ... -
Analisis Pendapatan Pengemudi Angkutan Umum Kota (Angkot) Rahayu Medan Ceria Sesudah dan Sebelum Beroperasinya Bis Trans Metro Deli di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine whether there is a difference in the income of Rahayu Medan Ceria public transportation drivers before and after the operation of the Trans Metro Deli Bus in Medan City. In addition, this study ... -
Pengaruh Inovasi dan Keterampilan Wirausaha terhadap Keberhasilan Usaha pada UMKM Bidang Kuliner di Kota Medan Kecamatan Medan Amplas
(Universitas Sumatera Utara, 2024)This research aims to determine and analyze the influence of Innovation and Entrepreneurial Skills on Business Success in MSMEs in the Culinary Sector in Medan City, Medan Amplas District. This research is associative ... -
Pengaruh Motivasi Kerja, Disiplin Kerja, dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT. Antar Lintas Sumatera Cabang Amplas, Kota Medan
(Universitas Sumatera Utara, 2025)Employee performance is a crucial factor that determines the success of an organization in achieving its objectives. In the field of human resource management, work motivation, work discipline, and work environment are ... -
Analisis Beneish M-Score terhadap Pendeteksian Kecurangan Laporan Keuangan pada perusahaan jasa sektor Properti, Real Estate, dan Konstruksi Bangunan yang terdaftar di Bursa Efek Indonesia tahun 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze and determine the effect of Beneish M-Score in detecting financial statement fraud in property, real estate, and building construction sector service companies listed on the Indonesian stock ... -
Analisis Pengaruh Motivasi Belanja Hedonis, Ulasan Pelanggan, Nilai Utilitarian, dan Akuntansi Mental terhadap Pembelian Impulsif di E-Commerce Shopee (Studi Empiris Mahasiswa Akuntansi Universitas Sumatera Utara Tahun 2019-2021)
(Universitas Sumatera Utara, 2025)This study aims to prove the influence of hedonic shopping motivation, customer review, utilitarian value, and mental accounting on impulsive buying in e-commerce shopee (an empirical study of accounting students at ... -
Pengaruh Work Family Conflict dan Social Support Terhadap Kepuasan Kerja Pegawai Wanita pada Perawat Rumah Sakit Umum Pusat Haji Adam Malik Medan
(Universitas Sumatera Utara, 2025)This study was conducted at Rumah Sakti Haji Adam Malik with the aim of the study to determine the effect of work family conflict and social support on the job satisfaction of nursing employees in carrying out their duties ... -
Pengaruh Ownership Concentration, Firm Size, dan Komisaris Independen terhadap Water Disclosure pada Perusahaan Manufaktur Sub Sektor Food and Beverage yang Terdaftar di Bursa Efek Indonesia Tahun 2021-2023
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of ownership concentration, firm size, and independent commissioners on water disclosure in manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock ... -
Pengaruh Literasi Keuangan Syariah, Promosi dan Nilai Religius Terhadap Keputusan Nasabah Memilih Tabungan Syariah Di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Sharia Financial Literacy, Promotion and Religious Values on Customer Decisions to choose Islamic savings in Medan City. This type of research is quantitative. Data sources ... -
Pengaruh Pendapatan, Literasi Keuangan, dan Persepsi Risiko Terhadap Keputusan Investasi Generasi Z di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of Income, Financial Literacy, and Risk Perception on Generation Z Investment Decisions in Medan City. This study is an associative study and the type of data used ... -
Pengaruh Kualitas Layanan, Kualitas Produk dan Harga terhadap Kepuasan Pelanggan di Tokopedia pada Masyarakat Kecamatan Medan Marelan
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the partial influence of service quality, product quality, and price on customer satisfaction at Tokopedia among the residents of Medan Marelan District. The research method used ... -
Analisis Pengaruh Struktur Modal, Good Corporate Governance, dan Kinerja Keuangan Terhadap Probabilitas Financial Distress Perusahaan Tekstil yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of capital structure, good corporate governance (GCG), and financial performance on the probability of financial distress in textile sector companies listed on the Indonesia Stock ... -
Pengaruh Profitabilitas, Likuiditas, Pertumbuhan Penjualan, Struktur Modal, dan Kebijakan Dividen terhadap Harga Saham Perusahaan Subsektor Industri Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of profitability, liquidity, sales growth, capital structure, and dividend policy on the stock prices of food and beverage sub-sector companies listed on the Indonesia Stock Exchange ... -
Pengaruh Hardskill, Softskill dan Literasi Digital terhadap Kesiapan Kerja Alumni Sarjana di Era Revolusi Industri 4.0 (Studi Kasus Alumni Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)USU has been able to organize educational and training programs to improve the hard and soft skills of students, ready to meet the challenges of the Industrial Revolution 4.0. In addition to hard and soft skills, digital ... -
Faktor-Faktor Makroekonomi terhadap Ketimpangan Pendapatan di Asia Tenggara
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of macroeconomic variables on income inequality in Southeast Asian countries during the period 2010–2022. Income inequality is measured using the Gini Index as the dependent ... -
Dampak Pemberian Kredit Usaha Rakyat pada Usaha Mikro, Kecil dan Menengah terhadap Pendapatan Usaha di Pasar Melati Kecamatan Medan Tuntungan
(Universitas Sumatera Utara, 2025)This study aims to determine whether there is a difference in the business turnover of MSMEs in the market after and before using KUR funds. In addition, this study also aims to determine the effect of the use of KUR funds, ...